DIGITAL COMMUNICATIONS STRATEGIST

Minneapolis, MN (Hybrid)

$62K/yr – $70K/yrMid Level3+ years expFull time

Posted 4 weeks ago

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Job Summary

Own digital content strategy and experience across channels for AAN, aligning with brand standards while collaborating across teams to boost audience reach.

  • Own and execute content strategies that lift audience engagement across digital channels.
  • Collaborate with internal and external partners to elevate digital content and expand reach while upholding AAN style.
  • Drive digital innovation and alignment with organizational goals through cross-functional partnerships.

Job Description

Responsibilities

  • The Digital Communications Strategist brings AAN’s digital presence to life by developing and executing engaging content strategies across digital communication channels.
  • This role champions AAN style and standards, creates a strong and consistent user experience, and helps drive digital innovation that supports organizational goals.
  • In close collaboration with internal teams and external partners, this position elevates digital content to strengthen audience engagement and expand AAN’s reach.

Requirements

  • Bachelor’s Degree in Marketing, Communications, Business Administration, or related field
  • Minimum 3 years’ experience with email marketing, social media marketing, web production, and web best-practice tools
  • Social and paid media expertise for all major platforms including Google, Meta, X, Reddit, and TikTok
  • Self-starter, motivated, detail-oriented, and excellent communicator
  • Ability to maintain collaborative working relationships
  • Travel Requirements: Minimal travel required – approximately 5%
  • Location: Minneapolis, MN and is identified as hybrid (required to work in the office with the ability to work remotely part of the week)
  • Schedule: Some evenings and weekends required

Preferred

  • Previous experience working in a web environment, using web tools and/or developing or editing content is preferred
  • Experience with web editing and content management systems is preferred
  • Experience with using Artificial Intelligence tools such as large language models and effective prompt creation is preferred
  • Experience in creating short form video content is preferred
  • Keen understanding of audience is preferred
  • Design or coding knowledge is preferred

Benefits

  • Thrive at Work and Beyond
  • Flexible work arrangements
  • Generous PTO & holidays
  • Comprehensive wellness programs
  • Paid parental, family, and bereavement leave
  • Benefits to Secure Your Future
  • Competitive salary & incentive program
  • 10.5% 401(k) contribution & financial planning resources
  • Paid life, and both long- and short-term disability insurance
  • Benefits to Grow With Us
American Academy of Neurology logo

American Academy of Neurology

The American Academy of Neurology is the leading voice in brain health. As the world’s largest association of neurologists and neuroscience professionals with more than 40,000 members, the AAN offers access to continuing education, essential practice tools, research grants, networking and advocacy opportunities, and more. Through public resources like Brain & Life, we make it easy for patients, caregivers, and anyone interested in brain health to access the latest information and guidance. Together with our members, the AAN is advancing what’s possible in brain disease treatment, cures, and prevention. It’s all in service of our mission to enhance member’s career fulfillment and promote brain health for all.

Founded in 1948
Minneapolis, Minnesota, USA
1.1K employees (78 in marketing)

Traffic Signals

Monthly Visitors
527.2K
Monthly Google Ads Budget
$2.7K
Traffic Source Mix
Search
51.5%
Direct
39%
Referral
7.1%
Social
1.7%
Paid
0.7%

Headcount Trend

Current headcount: ~1.1K

Marketing Team

Marketing Team Size
60 (5% of company)
Marketing Roles Posted (Last 30 Days)
1

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