Digital Communications Specialist - University Communications and Marketing

Vallejo, CA (On-site)

$66K/yr – $82K/yrMid Level2+ years expFull time

Posted 6 weeks ago

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Job Summary

Own the academy’s story engine during a growth phase, shaping and distributing narratives across digital channels to reach students, alumni and industry partners.

  • Editorial Ownership: Craft and publish stories across websites, social media, newsletters to align with university priorities.
  • Story Pipeline: Capture classroom, lab, and shipboard experiences and translate them for diverse audiences.
  • Channel Playbook: Coordinate multi-channel content to maximize reach and engagement with prospective students and broader Cal Poly community.

Job Description

Responsibilities

  • The Digital Communications Specialist is the lead storyteller for Cal Poly Maritime Academy — identifying, shaping and telling the stories that define Cal Poly Maritime Academy during a pivotal period of transition and growth.
  • Identify, develop and execute compelling stories that support organizational priorities and engage diverse audiences.
  • Bring the Cal Poly Maritime Academy experience to life across websites, social media, e-newsletters and universitywide channels.
  • Capture what happens in classrooms, in laboratories and aboard the Training Ship Golden Bear, and connect those stories to audiences that matter: prospective students, alumni, industry partners and the broader Cal Poly community.
  • Develop, manage and execute editorial content across multiple digital channels, including websites, social media platforms, e-newsletters and other online communications.

Requirements

  • Equivalent to a bachelor’s degree in a related field and two years of experience. Additional qualifying experience may be substituted for the required education on a year-for-year basis. A graduate degree in a related field may be substituted for one year of the required experience.
  • Possession of a valid California driver's license or the ability to obtain by date of hire.

Benefits

  • Cal Poly offers a best-in-class benefits program, including health, dental and vision insurance, retirement participation in the Public Employees' Retirement System, and educational benefits for eligible employees.
California Polytechnic State University-San Luis Obispo logo

California Polytechnic State University-San Luis Obispo

Founded in 1901, California Polytechnic State University (Cal Poly) is one of five comprehensive polytechnic universities in the U.S., with about 18,000 undergraduate and 900 graduate students. Located in San Luis Obispo, 200 miles north of Los Angeles, Cal Poly maintains a guiding philosophy of “Learn By Doing” that is reflected in the school’s comprehensive curriculum combining technical and professional training with the arts and humanities. When you graduate from Cal Poly, you won’t just know theory you will be able to think critically and know how to solve real-world problems. Today, Cal Poly is among the most selective public universities in the United States. Under President Armstrong’s leadership, Cal Poly’s national reputation is growing and, according to payscale.com, the return on investment for graduating students is consistently on a par with some of the most prestigious universities in California. Visit www.calpoly.edu to learn more. For Cal Poly Jobs, Visit: http://ow.ly/THgQcAwards & Recognition in 2014: - #1 Public-Master's University in the West by U.S. News. 22 consecutive years- #70 out of 1,500 colleges for "best overall value"- #13 among public schools for graduates' median salaries- #7 among public universities for return on investment- #4 in the nation for Aerospace & Computer Engineering- #5 in the nation for ROI, Orfalea College of Business- #1 in the nation for Industrial/Manufacturing Engineering- #3 in the nation for Civil Engineering- #1 in the nation for Architecture and Design- #4 Aerospace Engineering program in the nation for universities that do not offer a doctorate- Top 10 colleges for highest paid graduates in the field of Education

Founded in 1901
San Luis Obispo, California, USA
4.5K employees (256 in marketing)

Traffic Signals

Monthly Visitors
2M
Monthly Google Ads Budget
$76.6K
Traffic Source Mix
Search
39.3%
Direct
55.9%
Referral
3.1%
Social
1%
Paid
0.5%

Headcount Trend

Current headcount: ~4.5K

Marketing Team

Marketing Team Size
173 (4% of company)
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$2.1M
Last Raise
$444.6K
Grant, 3 years ago

Funding History

  • Apr 2023
    Grant • $444.6K
  • Jan 2018
    Grant • $1.7M

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