Digital Communications Specialist II at Canvas Credit Union | Lone Tree, CO | $68K/yr – $78K/yr

Canvas Credit Union

Digital Communications Specialist II

Lone Tree, CO (Hybrid)

$68K/yr – $78K/yrMid Level3+ years expFull time

Posted 5 weeks ago

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Job Summary

Own the digital member journey from email to website and in-branch touchpoints, turning data into channel-tested experiments and cross-functional collaboration to lift performance; focus on email, website optimization, and content-driven engagement.

Growth Infrastructure: Establish measurement, dashboards, and optimization loops across email, site, and digital channels.
Content & Channel Execution: Coordinate creative assets and campaigns for emails, site content, and product journeys with brand consistency.
Collaboration & Optimization: Partner with product, web development, and marketing teams to test, learn, and iterate the digital member journey.

Job Description

Responsibilities

This role drives the planning, execution and management of Canvas’s email marketing, website content, in-branch display, online and mobile banking platforms, and additional member communications channels.
Responsible for researching and implementing strategies to maximize current digital channel performance.
Leverage data and member insights to develop recommendations about iterative digital strategies.
Collaborate with the director of multimedia planning to continue to improve Canvas’s approach to digital channels with a focus on email marketing and website optimization Identify opportunities to innovate and make recommendations for implementing new media.
Coordinate the delivery of a wide range of marketing initiatives from planning to execution.
Collaborate with the creative services team on ideation of creative assets and maintaining brand standards and consistency across all forms of digital marketing. This includes member emails, the Canvas Credit Union website, SEO, and other digital marketing channels.
Collaborate with the senior digital marketing specialist, web development team, multimedia planning director, product owners and other stakeholders to execute on initiatives and projects associated with the digital member journey.
Work together with the creative team to leverage content to drive more digital connectivity with members and potential members.
Work closely with product teams and other stakeholders to develop content and explore untapped opportunities for improvement and optimization.
Responsible for maintaining brand standards, staying abreast of best practices and analyzing and researching evolving trends across various digital marketing channels.

Canvas Credit Union

3.5 Glassdoor

We’re an eight-decade-old, Colorado-based credit union known for going all in for our members. Like, all in. We’re not the bank you’re used to, because we’re not a bank at all. We’re a people-over-profits, won’t-ever-apologize-for-it kind of place. We’re a transform-the-way-you-experience-financial-services-and-won’t-sleep-until-we-do kind of place. We’re committed to helping our members Live Well(er) in all facets of wellbeing, including physically, mentally, socially, and of course, financially. In fact, in 2020, we partnered with Filene Research Institute to measure Canvas members’ wellness compared to the average Coloradan. Canvas members scored higher than the average Coloradan in every single category of measured wellness. We’re a not-for-profit, state-chartered, member-owned financial cooperative. Our members are credit union owners, empowered with the ability to elect the volunteer Board of Directors, and to determine how their credit union is operated — and we wouldn’t want it any other way. Credit union earnings are returned to members in the form of higher savings rates and lower loan rates. We’ve been safe, secure, and insured since 1938, and we think we look pretty good for over 80 years old. Today, we have over $3.8 billion in assets and 284,000 dedicated members. Our members can access their accounts and conduct transactions at our 33 branches, as well as at over 200 CO-OP Shared Branches in Colorado. Plus, through our partnership with the CO-OP ATM network, our members have fee-free access to over 30,000 ATMs across the country.

Founded in 1938

Lone Tree, Colorado, USA

656 employees (38 in marketing)

www.canvas.org

58% recommend to a friend