Digital Communications Specialist at CITY OF MABLETON | Mableton, GA | $55K/yr – $85K/yr

CITY OF MABLETON

Digital Communications Specialist

Mableton, GA (On-site)

$55K/yr – $85K/yrMid Level3+ years expFull time

Posted 5 weeks ago

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Job Summary

Own the city’s digital presence by linking website management, social content, and community engagement into a coherent content engine that drives visibility and resident conversation.

Website and CMS ownership: manage CivicPlus pages, accessibility, and policy compliance to keep the site current.
Social and content operations: plan and publish across Facebook, Instagram, LinkedIn, and YouTube to maximize reach and engagement.
Analytics to action: track performance with GA and platform insights, delivering data driven improvements for content strategy.

Job Description

Website Management: Maintain and update the city’s CivicPlus website, ensuring it is accurate, relevant, accessible, and engaging for all visitors. Oversee content updates across all pages, ensuring compliance with city policies and accessibility standards.
Social Media Management: Develop, curate, and post content across all city social media platforms (Facebook, Instagram, LinkedIn, and YouTube) ensuring brand consistency and fostering community engagement. Leverage each platform’s strengths to maximize reach and impact.
Content Creation: Write, capture and edit photos and videos for digital platforms, including but not limited to social media and the city website. Design and format pre-written newsletters to send internal and external stakeholders.
SEO and Web Content Optimization: Apply SEO best practices to increase visibility and drive traffic to the city’s website. Optimize digital content for search engines and track SEO performance to enhance user engagement and improve search rankings.
Analytics and Reporting: Track the performance of website and social media content using analytics tools (Google Analytics, Facebook Insights, etc.). Provide regular reports on engagement metrics and suggest data-driven improvements for content strategies.
CivicPlus: Ensure the website is effectively used to manage, edit, and publish content. Troubleshoot CivicPlus issues and collaborate with IT or CivicPlus as needed to ensure smooth website operation.
Community Engagement: Respond to comments and messages on social media, engaging with residents and promoting a positive image of the city. Foster an online community through consistent interaction, addressing inquiries, and facilitating meaningful discussions.
Cross-Departmental Support: Assist with writing and content creation for other departments as needed, including announcements, event promotions, and public service messages. Provide writing support for other city digital communications.
Other duties as assigned