Drive Farm Aid’s digital communications across social, email, and website to engage audiences and support fundraising and advocacy.

Responsibilities

• Create and manage compelling digital content that drives engagement and community building.
• Own Farm Aid's presence across all social channels (e.g., Facebook, Instagram, Threads, X, Bluesky, LinkedIn and TikTok).
• Create, schedule, and post content aligned with organizational priorities and an editorial calendar.
• Build and maintain relationships with partners and supporters across platforms; engage actively with our community by responding to comments, messages, and mentions.
• Track engagement metrics and use data to identify trends and measure effectiveness of messaging.
• Manage paid social advertising on Meta and other platforms, including setting up, monitoring, and optimizing campaigns.
• Build and send biweekly newsletters and other email communications using Campaign Monitor, curating content from team members and the field.
• Publish content to farmaid.org using WordPress, including press releases, stories, festival updates, and visual refreshes, following SEO and accessibility best practices.
• Partner with development team to better leverage digital communications in fundraising.
• Coordinate responses to general inquiries through the organization's public-facing email inboxes

Requirements

• You are a genuine supporter of Farm Aid's mission. You care about family farmers, healthy food, and strong rural communities. A background in or demonstrated affinity for the food, farm, or environmental movement is essential.
• You are a social media maven. You bring with deep fluency for how platforms work and what makes content land. You have experience managing multiple social media accounts, personal or professional, with a focus on engagement and community building.
• You are media savvy with a baseline understanding of public relations. You can triage and respond to media inquiries independently, recognize a strong story angle, and coordinate effectively with press and an external PR agency.
• You are a strong, versatile writer. You adapt your tone across audiences and formats, from a casual social caption to a press pitch to a donor-facing email, while keeping the organization's voice consistent and intact.
• You are organized and self-directed. You manage multiple priorities and workstreams simultaneously without losing the thread, and bring sound judgment about when to act independently and when to loop in your manager.
• You are a collaborative team member. You work effectively across departments, draw on what colleagues are producing, and carry it across channels without losing momentum or quality.
• You are an expert using digital tools. You have experience with CMS (WordPress or equivalent), email platforms (Campaign Monitor or equivalent), and Meta Business Suite. Familiarity with social scheduling tools, Canva, Adobe Creative Cloud, or video editing is a plus. You pick up new platforms with ease.

Preferred

• Familiarity with social scheduling tools, Canva, Adobe Creative Cloud, or video editing is a plus.
• You pick up new platforms with ease.