Digital Communications Manager

Boston, MA (Hybrid)

$75K/yr – $100K/yrMid Level5+ years expFull time

Posted 2 months ago

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Job Summary

Own the orchestration of cross-channel digital work, turning briefs into prioritized campaigns and streamlined workflows that improve customer engagement and operational efficiency.

  • Drive cross-channel execution and QA for web, email, and SMS to ensure consistent customer experiences.
  • Build and optimize digital processes, track performance, and turn data into actionable insights.
  • Collaborate with marketing, content, and ops to intake, prioritize, and deliver digital initiatives on time.

Job Description

Responsibilities

  • Support execution across digital channels including web, email, and SMS.
  • Assist with website content updates, QA, publishing, and optimization efforts.
  • Build and deploy email and SMS campaigns.
  • Partner with internal stakeholders to intake, prioritize, and execute digital requests.
  • Help manage and optimize digital systems, workflows, and operational processes.
  • Monitor campaign and channel performance and contribute to reporting and insights.
  • Support troubleshooting and issue resolution across digital platforms and tools.
  • Maintain documentation, calendars, and process standards to improve team efficiency.
  • Contribute ideas for improving customer experience, engagement, and operational effectiveness.
  • Serve as a cross-functional team player who can flex across priorities as business needs evolve.

Requirements

  • 5+ years of experience in digital marketing, digital communications, or digital operations.
  • Hands-on experience with web content management systems (CMS).
  • Experience executing email and/or SMS marketing campaigns.
  • HTML/CSS knowledge.
  • Strong organizational skills with the ability to manage multiple projects and deadlines.
  • Comfortable working cross-functionally with marketing, sales, content, and operational teams.
  • Strong attention to detail, especially around QA and execution accuracy.

Preferred

  • CMS platforms (Storyblok, WordPress, Sitecore, Contentful, etc.).
  • Email platforms (Salesforce Marketing Cloud, Braze, HubSpot, Marketo, etc.).
  • SMS platforms (Salesforce Marketing Cloud).
  • Google Analytics or other reporting tools (Optimizely, Hotjar, etc.).
  • Project management tools (Wrike, Asana, Jira, etc.).
  • Experience with reporting and analytics tools is preferred.
  • Familiarity with accessibility standards, SEO, or UX best practices is a plus.
  • Experience supporting digital systems, workflows, or platform administration is a plus.

Benefits

  • Commitment to professional growth: robust monthly calendar of trainings and workshops.
  • Four weeks paid vacation your first year, ten paid holidays, and two floating holidays.
  • Exciting business travel opportunities.
  • 25% company match on your 401(k) contributions.
  • Market-leading medical, dental and vision coverage, plus life and disability options.
  • Dependent care, healthcare and commuter FSAs.
  • Access to fertility care and family-building support.
  • Wellness benefits including a yearly fitness reimbursement.
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EF Educational Tours

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Founded in 1965
Zurich, Zurich, Switzerland
1.1K employees (44 in marketing)

Traffic Signals

Monthly Visitors
986.2K
Monthly Google Ads Budget
$2.9K
Traffic Source Mix
Search
36.4%
Direct
55.3%
Referral
5.4%
Social
1.5%
Paid
1.2%

Headcount Trend

Current headcount: ~1.1K

Marketing Team

Marketing Team Size
19 (2% of company)
Median Career Experience
9 years
Median Tenure
4.7 years