Responsibilities

• Lead planning, development, execution, and evaluation of the City’s digital communications across social media, websites, video, e-newsletters, surveys, and online engagement platforms.
• Serve as the City’s lead digital content strategist and manager of the City’s social media presence, including content creation, publishing, engagement, and aligning communications across digital channels.
• Oversee digital campaigns and communications plans that support priorities, community engagement, educational outreach, and brand visibility.
• Manage digital advertising and online engagement to maximize reach and effectiveness.
• Ensure digital content is accurate, accessible, strategically aligned, and visually compelling across touchpoints.
• Oversee employee e-newsletters, websites, engagement platforms, surveys, and data reporting efforts.
• Coordinate creative work with staff, contractors, and partners to support digital initiatives.
• Ensure photo and video coverage for City events and initiatives as assigned.
• Collaborate with executive leadership and departments to ensure alignment and integrated communications across initiatives.
• Engage with departments to identify needs, recommend digital outreach strategies, and support organizational initiatives through digital engagement.

Requirements

• Bachelor’s degree in Journalism, Marketing, Digital Communications, English or related field; Master’s preferred; plus five or more years in digital communications, social media, websites, strategy, writing, and related areas; or equivalent experience; plus two or more years in a supervisory/management role.
• A record of creative achievement and ability to tie work to strategic communications and marketing plans.

Preferred

• Familiarity with graphic design principles, Adobe Creative Suite, Wrike or other PM software, asset management systems, and Web CMS, in addition to a well-rounded communications background.