Digital Brand Strategist

New York City, NY (Hybrid)

Salary Not AvailableSenior Level5+ years expFull time

Posted 9 days ago

Job Summary

Lead and integrate brand development, creative direction, and marketing across Cerbelli Collective, Cerbelli Creative, and TwoFortyThirty, guiding a small team and collaborating with events to deliver cohesive, on-brand experiences.

  • Own brand strategy, visual identity, and messaging across platforms
  • Mentor the marketing team and ensure on-brand asset production and event support

Job Description

Responsibilities

  • Brand and Creative Leadership
  • Develop and oversee brand strategy, positioning, and visual identity, primarily for Cerbelli Collective, Cerbelli Creative, and TwoFortyThirty
  • Ensure consistent brand messaging and design across all platforms, including digital, print, social media, and both internal/external event collateral
  • Create and manage brand style guides, brand books, and strategy decks
  • Support the Cerbelli Creative events team with creative concepting, theme mood boards, and visual storytelling for client projects (event-specific logos, websites, print & digital pre & post event promotion)
  • Delegate tasks efficiently across multiple team members and departments, ensuring clear communication of responsibilities and expectations to maximize productivity
  • Manage the brand and marketing team, currently including a Social Media Coordinator (SMC) and interns
  • Support and guide SMC to ensure they are growing and flourishing in their role to take on more over time
  • Ensure the SMC is actively engaging with clients and followers on social media; replying, commenting, DMing, etc., not only posting
  • Provide leadership, mentorship, and direction to team members, ensuring high-quality execution of creative and marketing projects

Requirements

  • At least 5 years of experience in branding, graphic design, creative direction, marketing, or related fields
  • Proven track record of producing multiple complex projects across multiple brands
  • Proficient in using the latest versions of Microsoft 365, Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro), and digital marketing tools
  • Additional knowledge of motion graphic software experience (Adobe Express, After Effects, etc.)
  • Strong ability to assess analytics to best guide the digital strategies
  • Extensive working experience in graphic design required
  • Ability to work in a fast-paced environment and handle multiple projects simultaneously, while maintaining a strong attention to detail and accuracy
  • Ability to use good judgment to prioritize work and complete projects in a timely manner
  • Strong leadership and team management experience
  • Expertise in brand development, content creation, and digital marketing strategies

Preferred

  • Experience with generative AI tools is a plus but not a requirement

Benefits

  • MacBook Provided
  • Vacation/PTO, Sick Days, Holidays, & Office Closures
  • Eligibility for Healthcare and 401k (with a company match up to 3.5%) after an introductory period
Cerbelli Creative logo

Cerbelli Creative

In a rapidly changing events world, Cerbelli Creative has grown to be more than just an industry leader. Alongside his team, President & CEO Michael Cerbelli continues to forge life-long connections through detailed & personalized execution, creating lasting memories for both client and vendor.Michael Cerbelli began his journey into the events industry at just 13-years-old as a DJ in Brooklyn, New York. With his quick-wit, natural charisma, & fierce determination, Cerbelli has cultivated his passion for the extraordinary into making his client’s dream’s a reality for over 46 years. Cerbelli strives not only to create memorable experiences for his clients, but also to share his knowledge with the events community as an established industry leader. In 2019, Michael was inducted into the event industry Hall of Fame by BizBash for his decades of experience working in event design & production, meetings, hospitality, & more. He has recently been honored as this year’s recipient of The Special Events Gala Lifetime Achievement Award, presented by Catersource + The Special Event 2023.Officially established on January 1st, 2016, the Cerbelli Creative team continues to produce events that astonish clients. From detailed planning to seamless execution, Cerbelli Creative allows the client to dream big while making the event planning experience an enjoyable one.With Cerbelli Creative, 'extraordinary' is never and intangible;' it is always and ever-present reality, simply waiting to be released by you.

Founded in 2016
New York, New York, USA
15 employees (6 in marketing)

Marketing Team

Marketing Team Size
5 (33% of company)
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
199.1M
Monthly Google Ads Budget
$202.6K
Traffic Source Mix
Search
21.6%
Direct
52.8%
Referral
4.7%
Social
20.8%
Paid
0.1%

Headcount Trend

Current headcount: ~15
Cerbelli Creative logo

Digital Brand Strategist

Cerbelli Creative · New York City, NY · Hybrid