Digital Brand Specialist

USA (Remote)

Salary Not AvailableMid Level2+ years expFull time

Posted 7 weeks ago

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Job Summary

Own digital brand presence in online parent spaces, shaping voice, issue resolution, and brand reputation with cross-department collaboration.

  • Own: posting and responses across forums such as Reddit, Facebook, TikTok, YouTube, and Wikipedia.
  • Coordinate: engage students and parents to post content and resolve issues quickly with a consistent, positive voice.
  • Public relations: manage parent platform interactions with independent judgment to protect the university’s image.

Job Description

Responsibilities

  • Provides digital content for online forums including Reddit, Facebook, TikTok, YouTube, Wikipedia and others
  • Coordinates HPU constituents including but not limited to students and parents to post content on digital platforms
  • Oversees public relations on parent social media platforms and exercising independent judgment and discretion over important public responses and decisions
  • Collaborates with various departments to ensure a positive and quick resolution to issues and concerns of parents and families
  • Maintains processes, standards, and data management procedures set by the Office of Communication for reporting
  • Maintains positive work atmosphere by acting and communicating effectively.
  • Requires a self-starter working independently with strong interpersonal skills
  • Other duties as assigned
  • Represents the HPU experience and brand as the first point of contact in digital forums
  • Monitors and responds as HPU Concierge Connector on HPU Parents Facebook pages, as self in other parent forums, and under HPU official accounts in a consistent voice and tone to represent the university

Requirements

  • Bachelor’s degree preferred in English, Communications, or related field.
  • 2 years of customer service in a business with a reputation for first class customer service
  • Proficient with Facebook and other social media platforms
  • 1 year of experience in content writing
  • Preferred experience with retail, service industry, or public relations
  • Ability to create statements on behalf of the University to post in online forums
  • Ability to communicate in a positive manner
  • Ability to execute multiple job functions
  • Ability to focus on details and prioritize
  • Proficiency with Microsoft products and willingness to learn various computer programs
  • Proficiency in technology and quick to learn new software
  • Proficiency with communicating on social media with clear, succinct writing skills
  • Strong communication skills
High Point University logo

High Point University

At High Point University, every student receives an extraordinary education in an inspiring environment with caring people.

Founded in 1924
High Point, North Carolina, USA
3.1K employees (257 in marketing)

Traffic Signals

Monthly Visitors
520.9K
Monthly Google Ads Budget
$107.2K
Traffic Source Mix
Search
35.2%
Direct
40.4%
Referral
23.1%
Social
0.3%
Paid
0.9%

Headcount Trend

Current headcount: ~3.1K

Marketing Team

Marketing Team Size
197 (6% of company)
Median Career Experience
4 years
Median Tenure
3 years
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$9.8M
Last Raise
$9.8M
Grant, 3 years ago

Funding History

  • Sep 2022
    Grant • $9.8M

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