Responsibilities

• Serve as the primary marketing lead for assigned properties, overseeing the execution of brand initiatives while ensuring strategic alignment
• Guide property-level marketing calendars, aligning content and campaigns with revenue goals and demand trends
• Lead monthly marketing calls and join weekly revenue calls to stay informed on key business needs
• Own quarterly reporting and strategic performance analysis, identifying opportunities for optimization and innovation
• Support executional needs such as website updates, GMB management, and content deployment
• Work closely with the Director of Growth & Performance Marketing to enhance SEM, paid social, and display ad strategies
• Support paid media efforts by providing strategic insights, audience targeting recommendations, and creative direction for ad campaigns
• Identify and recommend CRO initiatives to improve the customer journey on the website, working with the performance team to suggest A/B tests, offer variations, and messaging experiments to optimize conversion rates
• Review campaign performance reports and website analytics, identifying key takeaways and ensuring alignment with revenue goals
• Partner with social media managers to ensure paid and organic content aligns with brand goals

Requirements

• 5+ years of experience in marketing, digital strategy, or hospitality marketing
• Strong analytical and performance marketing expertise (SEO, paid media, campaign reporting)
• Experience working with digital agencies, CRM platforms, and performance tracking tools
• Highly strategic and results-driven, able to execute and optimize marketing initiatives effectively
• Strong ability to collaborate across teams while maintaining a high level of autonomy

Preferred

• Familiarity with Google Analytics, WordPress, paid advertising platforms, and CRM tools is a plus

Benefits

• Culture of Growth & Belonging
• Guided Skills Development
• Diversity, Equity, Inclusion & Belonging
• Community Engagement
• Health Coverage: Medical, dental, and vision plans
• Wellness Access: Company-subsidized memberships with Equinox and ClassPass, plus wellbeing workshops and mental health resources
• Employee Assistance Program (EAP) : Confidential support for emotional wellbeing, financial planning, and life management through Unum
• Paid Time Off : Flexible PTO plus 11 paid holidays each year for corporate team members
• Paid Parental Leave : Paid time off for eligible employees welcoming a new child through birth, adoption, or foster placement
• Flexible Work Practices : Hybrid schedules for eligible roles and an emphasis on work-life balance