Digital Associate (AI and Automation)

District of Columbia, USA (Hybrid)

$60K/yr – $66K/yrEntry Level2+ years expFull time

Posted 22 hrs ago

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Job Summary

Own and optimize end-to-end digital marketing campaigns, advise on generative AI integration, and drive automation and analytics across client workstreams.

Lead client relationships and internal teams to deliver high-impact campaigns
Define and integrate AI-powered strategies for marketing, media monitoring, and content development

Job Description

Responsibilities

Managing internal and client relationships for digital marketing campaigns
Customizing digital and social media strategies to align with client business goals
Exploring and implementing AI-powered solutions for communications, marketing, and advertising
Advise senior leaders on best practices for the use of generative AI in campaign strategy, media monitoring, and content development
Automating workflows for digital marketing functions such as media clip reporting, audience segmentation, and ad targeting
Running day-to-day operations of digital and social media campaigns, including community management, creative execution, and social advertising
Analyzing emerging and ongoing digital conversations and strategically advising clients on future campaigns
Evaluating and recommending AI tools based on task, industry, and client need

Requirements

0–2 years of communications, digital, political, or data/AI-related experience
Maintained competence in implemented AI by testing new technologies, exploring practical applications, and staying connected to industry communities. Particularly in marketing, communications, and advertising
Hands-on experience with workflow automation tools such as Zapier, Make, or monday.com
Strong attention to detail, with the ability to handle multiple projects simultaneously
Familiarity with professional use of digital media channels
Strong professional working knowledge of Facebook, Twitter/X, LinkedIn, YouTube, and emerging platforms
Familiarity with AI-powered analytics or traditional social analytics experience (e.g., Brandwatch, Sysomos, etc.) is a plus
Coding experience in Python, JavaScript, or other languages is a plus
Problem-solving and creativity skills in the context of the internet and digital ecosystems
Excellent leadership, organizational, time management, and communication skills

Benefits

Collaborative, mission-driven team environment
Exposure to high-impact work across public affairs, communications, and digital
Competitive compensation and benefits
Hybrid work model with flexibility- this role will be required to adhere to our hybrid work policy which requires employees to work in-person from our HQ located in downtown DC on Mondays, Wednesdays, and Thursdays.

Rational 360

The Rational Way: All in PartnersRational 360 is a leading full-service strategic communications and digital agency, with offices and staff located across the country. We recognize that communications and public affairs rarely take place in a vacuum, and our work is always crafted using the best data analysis to support organization-wide strategic objectives for our clients.From public relations and public affairs to crisis communications and new media strategy, our experienced team takes an innovative, active approach to advancing your mission-critical goals. We understand the unique opportunities and challenges of the 21st century media landscape and operate as an extension of your own communications and leadership teams.The Rational Approach: Integrated CampaignsWe create custom campaigns that are integrated with communication, policy, or business goals an organization may have and we measure our campaigns on their ability to deliver outcomes and results. Our creative and relentless approach inspires hearts and minds, turns data into action, opens commercial markets, and drives impactful outcomes that win.The Rational Difference: Connected Where it Matters.Our bipartisan team members have worked at every level of business and government and our networks extend deep into the Halls of Congress, the White House, and Fortune 500 boardrooms across the country. We have the pulse of mission-critical conversations and implement campaigns when and where it matters most – and measure success at every point in the process.Visit us on Twitter: @Rational360

Washington, District of Columbia, USA

131 employees (34 in marketing)

www.rational360.com