DIGITAL ADVERTISING SPECIALIST at Seminole Hard Rock Hotel & Casino Tampa | Tampa, FL

Seminole Hard Rock Hotel & Casino Tampa

DIGITAL ADVERTISING SPECIALIST

Tampa, FL (On-site)

Salary Not AvailableMid Level3+ years expContract

Posted 4 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Drive and manage digital marketing programs and content across channels for Seminole Hard Rock Tampa.

Own content creation and optimization for digital interfaces and campaigns.
Must-have: Three+ years in professional Internet Marketing.
Standout: Collaboration with Digital, Brand, and agencies to measure and optimize ROAS and KPIs.

Job Description

Responsibilities

Must adhere to the Seminole Tribe's Policies and Procedures
Develop and manage content for company digital interfaces maintaining effective, cohesive, and engaging brand messaging
Develop, execute, and optimize digital marketing campaigns (display ads, SEO/SEM, paid social, etc.), including content creation, strategy and analytics
Perform and advise on website updates and oversee digital asset management
Manage SEO for company website using approved platforms and best practices that deliver results, including on-page and off-page techniques
Analyze current keywords to identify content gaps to improve campaigns
Work with Digital and Brand teams at property and corporate levels to improve the quality of existing pages
Improve campaign performance through A/B testing, proper tagging, audience segmentation, personalization, and optimization
Monitor, analyze, and report on digital marketing campaign performance metrics, including ROAS and KPIs
Work closely with multiple contracted marketings agencies to generate content and execute campaigns.
Maintain current business information and content on third party listings and review sites
Collaborate with the Social Media Specialist to ensure digital marketing supports social initiatives.
Communicate frequently with corporate teams and media agencies to align objectives and shape campaigns accordingly
Research and recommend emerging tools and technologies for digital marketing, including latest trends with SEO, Google algorithms changes, and social media site policies
Support social media initiatives and coverage as needed
Support maintenance and updating of on-property digital signage as needed
Other duties as assigned

Seminole Hard Rock Hotel & Casino Tampa

Seminole Hard Rock Hotel & Casino Tampa is the premier entertainment destination in Central Florida. Owned and operated by the Seminole Tribe of Florida, the property is one of the most successful and largest casinos in the world. The casino features high-stakes table games, thousands of the hottest slot machines as well as a new smoke-free slots area offering more than 850 popular games. Additionally, there is a state-of-the-art Poker Room featuring 46 tables and an art deco-inspired Mezzanine Level Casino with more than 500 premium and high limit slots. The hotel is AAA Four Diamond rated and the property proudly offers award-winning restaurants, including the upscale dining venues Council Oak Steaks & Seafood, Cipresso, and The Rez Grill. The only place to rock one’s body and soul, Rock Spa® & Salon, is also available along with a plethora of VIP services. For more information, please call 866-502-PLAY or visit us online and via social media.To view available positions, please visit www.gotoworkhappy.comSeminole Hard Rock Hotel & Casino Tampa is located at: 5223 North Orient Rd. Tampa, FL 33610Please note that any applications or employment-related inquiries are being made to Seminole Hard Rock Hotel & Casino - Tampa as the prospective employer.Seminole Gaming is committed to fostering diversity, equity, and inclusion. DE&I aims to address the needs of all team members – including Native Americans, women, the LGBTQ+ community, people of color (BIPOC), people with disabilities, and military veterans. Diversity: is the celebration of differences and leveraging those differences to produce stellar results. Equity: is a process of seeking fairness through deliberate and intentional actions. Inclusion: is when everyone has the freedom and comfort to express their thoughts, ideas, and opinions in a safe, trusting, and open environment.

Founded in 2004

Tampa, Florida, USA

1.4K employees (102 in marketing)

casino.hardrock.com/tampa