Responsibilities

• Manage end-to-end campaign activation and execution across paid media channels.
• Ensure campaigns are launched accurately, on schedule, and aligned with media plans, targeting requirements, and business objectives.
• Lead the operational implementation of campaign targeting and DCO decision-tree strategies, ensuring creative variations, audience logic, and personalization frameworks are accurately deployed across ad serving and activation platforms.
• Monitor campaign implementation, creative execution, and tracking integrity throughout the campaign lifecycle, proactively identifying and resolving operational risks.
• Troubleshoot campaign, creative, tracking, and reporting issues while ensuring timely resolution and stakeholder communication.
• Lead campaign kickoff discussions to identify creative testing opportunities, personalization strategies, audience segmentation approaches, and DCO activation plans.
• Partner with Marketing, Media, Programmatic, Analytics, and Creative stakeholders to develop testing hypotheses, measurement plans, success criteria, and learning agendas aligned with business objectives.
• Translate business goals into actionable testing frameworks, including creative, audience, offer, and messaging experiments designed to drive performance and learning.
• Analyze creative performance data, A/B testing results, and DCO outcomes to identify trends, measure creative effectiveness, and generate actionable insights.
• Evaluate creative, messaging, offer, audience, and personalization performance to develop optimization recommendations that improve campaign effectiveness and customer engagement.

Requirements

• Bachelor’s degree plus 3 years of related work experience OR advanced degree with 1 year of related work experience OR combination of education and experience deemed equivalent. Acceptable fields of study include Marketing, Business, or related field.
• 4+ years of experience in Ad Operations, Campaign Management, Digital Marketing, Marketing Operations, Media Operations, or a related field.
• Experience managing end-to-end digital campaign activation across paid media channels.
• Experience with ad serving platforms, campaign trafficking, QA, and creative implementation.
• Experience developing and executing creative testing strategies and Test-and-Learn initiatives.
• Experience analyzing campaign, creative, and testing data to develop actionable business recommendations.
• Strong understanding of Dynamic Creative Optimization (DCO), audience segmentation, and personalization strategies.
• Experience collaborating with cross-functional teams including Marketing, Media, Programmatic, Analytics, and Creative.
• Excellent project management, organizational, communication, and stakeholder management skills.
• At least 18 years of age

Preferred

• Experience with DCO platforms such as Innovid or similar creative optimization technologies.
• Experience working with DSPs, ad servers, and digital measurement platforms.
• Experience presenting insights and recommendations to senior leadership and business stakeholders.
• Knowledge of digital advertising best practices, campaign measurement, and creative performance analysis.
• Experience supporting large-scale marketing initiatives within a matrixed organization.
• Passion for innovation, continuous improvement, and advancing creative optimization through data-driven decision-making.

Benefits

• medical, dental and vision insurance
• a flexible spending account
• 401(k)
• employee stock grants
• employee stock purchase plan
• paid time off and up to 12 paid holidays - which total about 4 weeks for new full-time employees and about 2.5 weeks for new part-time employees annually - paid parental and family leave, family building benefits, back-up care, enhanced family support, childcare subsidy, tuition assistance, college coaching, short- and long-term disability, voluntary AD&D coverage, voluntary accident coverage, voluntary life insurance, voluntary disability insurance, and voluntary long-term care insurance
• mobile service & home internet discounts, pet insurance, and access to commuter and transit programs!