Responsibilities

• Lead the strategic positioning of paid and owned digital acquisition campaigns, defining channel testing approaches and advising on which products to market and how to structure test design.
• Develop end-to-end acquisition campaign strategies, owning forecasting models and performance reporting to track progress against business goals.
• Manage agency and vendor relationships, including evaluating partners for selection and overseeing the development of creative assets.
• Negotiate and execute media buying contracts for new initiatives, managing relationships with advertising partners, ad networks, and publishers.
• Optimize creative, messaging, and acquisition landing pages to improve conversion rates and deliver results tied to defined KPIs.
• Oversee quality assurance across ad copy, landing pages, and sitelinks both before and after campaign launch to maintain accuracy and compliance standards.
• Track and manage monthly budgets and performance metrics to ensure KPIs are consistently met, escalating risks and maintaining documentation in line with audit requirements.

Requirements

• 6 to 10 years of experience in digital marketing, with a demonstrated ability to influence strategy and drive acquisition performance across digital channels.
• Expertise in the strategic positioning and optimization of paid and owned digital assets, with a clear understanding of how channel decisions connect to business outcomes.
• Expert-level awareness of regulatory requirements relevant to digital marketing and financial services, with meticulous attention to detail in campaign execution and documentation.
• Ability to collaborate effectively across functions and translate technical requirements into actionable digital marketing strategies.
• Competence in managing marketing budgets, tracking spend efficiency, and reporting performance against KPIs on a monthly basis.
• Bachelor\'s degree or equivalent university qualification.

Nice to Have

• Hands-on experience in online paid media, SEO, or SEM, with the ability to apply channel knowledge to inform broader acquisition strategy.
• Master\'s degree in a relevant field.
• Familiarity with Jira and Confluence as tools for managing cross-functional workflows and project documentation.

Benefits

• At Citi, you will work in a performance-driven environment where your decisions carry real weight and your expertise shapes digital strategy at a global scale. This is a role for someone who thrives on ownership, values cross-functional collaboration, and wants to grow within an organization that invests in the development of its people.
• A hybrid working model with 3 days in the office and 2 days working remotely, giving you flexibility alongside meaningful in-person collaboration.
• The opportunity to lead high-impact digital acquisition programs that directly influence business performance across Citi\'s product portfolio.
• Cross-functional exposure across marketing, compliance, technology, and commercial teams, broadening your professional network and strategic perspective.
• Access to learning and development resources to support your continued growth in digital strategy and financial services marketing.
• A competitive compensation and benefits package that reflects the seniority and impact of the role.
• Wellbeing support and work-life balance initiatives designed to help you sustain high performance over the long term.