Digital Account Executive - B2B Tech

Boston, MA (Hybrid)

$55K/yr – $62K/yrMid Level1+ years expFull time

Posted 4 months ago

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Job Summary

Lead social media campaigns and content across multiple channels for tech clients with cross‑regional collaboration.

  • Own social campaigns and content creation for multiple channels
  • Must-have: 1–3 years of PR/agency experience
  • Standout: Global collaboration across US, Asia, and Europe with integrated digital practices

Job Description

Responsibilities

  • Execute social media campaigns on behalf of clients, supporting content creation and engagement recommendations
  • Ideate and create quality, error free work on multiple social and digital channels
  • Write compelling, quality social copy that engages
  • Manage online communities
  • Measure success on each platform sharing actionable insights with your account teams and clients
  • Utilize our digital tech stack to work smarter and measure performance
  • Work with the PR teams to uncover opportunities to expand the engagement into digital
  • Support new business and current client research efforts through social listening tools
  • Stay current on, promote and evangelize integrated digital best practices across the Agency – including new channels and strategies that keep us ahead of the curve
  • Believe in the adage for content, “show, don’t tell”

Requirements

  • Bachelor’s degree in business, PR/Advertising, Communications, Journalism or Liberal Arts
  • 1-3 years of public relations experience (agency experience is preferred)
  • Report into one of our office locations (Boston, Portland, or San Jose)
  • Constantly thinking about social media and how our brands can communicate on these platforms
  • Thirst for learning about technology, social media, and marketing
  • Cultivate teamwork and a mentality that the team’s success is everyone’s success
  • knack for taking complex information and reshaping it so others can understand
  • Can problem-solve and loves a challenge
  • Has a sense of humor (required)

Preferred

  • Data analytics and supporting tools like Google Analytics
  • Marketing automation platforms like HubSpot and/or Marketo is also a plus
  • Social media management and listening platforms like Sprout Social, Agility, Hootsuite, etc.
  • SEO, SEM, PPC and other digital marketing abbreviations

Benefits

  • 20 PTO days
  • 11 holidays including MLK day, President’s Day, and Floating Holiday
  • Birthday PTO
  • 401(k) match
  • Going the extra kilometer (gain extra time off from going above and beyond)
  • Knock-off early on Fridays!
  • Weekly Wellness Hour
  • Sabbatical program
  • Home office stipend
  • Wellness and Professional Development Fund
  • Mentor Program
  • We are a company that values diversity and inclusion. We also “care.”
The Hoffman Agency logo

The Hoffman Agency

Defining communications broadly to include digital, content marketing, thought leadership as well as traditional PR, The Hoffman Agency knows how to differentiate brands and deliver air cover for sales. With a heritage in the tech sector, the firm’s work today cuts across a range of industries.For clients with global needs, the company operates in Asia, Europe and the United States. Unlike traditional agencies handicapped by their silo structure, The Hoffman Agency applies a collaborative approach to implementing multi-country campaigns. This leverage of content and thinking across geographies ultimately generates better results (and considerable less bickering).While campaigns vary by client and industry, all share one theme: the creation of content that reflects the tenets of storytelling. This means developing narratives that prompt journalists to write and target audiences to read – a far cry from the “corporate speak” that satisfies internal stakeholders. Toward this end, the firm conducts storytelling workshops for internal communicators, executives and employees.

Founded in 1987
San Jose, California, USA
466 employees (67 in marketing)

Traffic Signals

Monthly Visitors
20K
Traffic Source Mix
Search
40.3%
Direct
43.7%
Referral
10.6%
Social
3.8%
Paid
1.3%

Headcount Trend

Current headcount: ~466

Marketing Team

Marketing Team Size
52 (11% of company)
Median Career Experience
18 years
Median Tenure
7.9 years