Responsibilities

• Own the marketing strategy and execution - Design and run campaigns across both bottom-up (developer-led, community) and top-down (enterprise ABM, executive messaging) motions. Drive pipeline from first touch through enterprise adoption. Lean on our Founders to help craft the best messaging.
• Build enterprise demand generation - Execute campaigns targeting large engineering orgs, create executive-level positioning for Directors/VPs/CTOs, and enable Sales with competitive intel, messaging, and materials that close deals.
• Optimize paid and organic acquisition - Own the full funnel from awareness to SQL. Manage community sponsorships, paid campaigns, SEO, content distribution, and events. Set up attribution and kill what doesn't work.
• Launch products and be the cross-functional hub - Own GTM for new releases. Work embedded with DevRel, Product, Engineering, and Sales to amplify technical content, shape roadmap with market insights, and build systems that make the whole company better at marketing.

Requirements

• 5-7+ years of B2B marketing experience with at least 3 years of marketing to developers or technical audiences
• Proven demand generation chops - Track record of building and scaling acquisition funnels with measurable impact on pipeline and revenue
• Strong instincts for technical messaging - ability to translate complex developer tools into clear value props and positioning (please share samples in application)
• Resourceful executor with startup DNA - You've thrived in lean environments where you've personally built landing pages, written ad copy, managed event logistics, created sales decks, and jumped in wherever needed to move the needle
• Cross-functional collaboration - Experience partnering with Product, Sales, and DevRel/Community teams in fast-moving environments

Preferred

• Built marketing at Series A-C stage startups - as an early hire
• Worked in developer productivity categories (devtools, infrastructure, API) and understand developer workflows, pain points, and buying behavior
• Managed agencies or contractors to extend your leverage
• Technical background
• Based in SF/Bay Area and comfortable with Pacific Time working hours

Benefits

• Unlimited PTO
• Competitive salary and equity
• Work-life balance
• Flexibility to be fully or partly remote
• Up to $200/month stipend for coworking space for remote folks
• Few meetings, so you can ship fast and focus on building
• One Medical membership on us!
• Top-notch medical, dental, vision, short-term disability, long-term disability, and life insurance
• All insurance is 100% company-paid ($0 premiums) for employees and highly subsidized for dependents
• FSA, HSA with company contributions, and pre-tax commuter benefits