Designer- Growth Landing Page & E-Commerce - Health & Wellness

USA (Remote)

$90K/yr – $110K/yrMid Level4+ years expFull time

Posted 1 month ago

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Job Summary

Own the conversion design for health focused landing pages, driving CRO through dense page archetypes and rapid iterations.

  • Own the data‑driven design process for high converting health landing pages across formats tying CVR and ROAS to design decisions.
  • Lead rapid CRO cycles with modular components and storytelling flow to move users from problem to offer.
  • Align with media, retention, and product teams to ensure funnel cohesion and compliant health branding.

Job Description

Responsibilities

  • Landing Page Design & Funnel Execution – Design, build, and iterate on paid landing pages across formats including: long-form sales pages, offer pages, advertorials, listicles, quizzes, and hybrid PDPs
  • Translate growth strategy and direct-response principles into polished, conversion-focused page experiences
  • Ensure every page blends premium trust-building health branding with performance-first design
  • Conversion-Centered Design – Apply proven conversion psychology levers: urgency, scarcity, risk reversal, testimonials, guarantees, authority, and price anchoring
  • Structure pages with storytelling flow: problem → agitation → solution → proof → offer → CTA
  • Balance aggressive performance marketing with credibility and compliance required in health/wellness
  • Experimentation, CRO & Rapid Iteration – Rapidly design multiple variations for A/B testing — speed of iteration matters
  • Collaborate with CRO strategists, copywriters, and media buyers to launch bold funnel experiments
  • Design modular components that can be tested, swapped, and scaled quickly
  • Data-Driven Design & Analytics Fluency (Core Requirement) – Understand which performance metrics actually inform impactful design decisions

Requirements

  • 4-6+ years of experience designing high-converting DTC landing pages (brand or agency)
  • Direct-response mindset — you design for action, not just aesthetics
  • Deep experience building pages for paid traffic funnels (Meta, Google, native, etc.)
  • Strong analytical understanding of funnel metrics and performance measurement
  • Ability to design across multiple page archetypes: advertorial → sales page, quiz → offer page, hybrid PDPs, upsell flows
  • Comfortable working in a scrappy, rapid-test growth environment
  • Portfolio showing landing page work tied to measurable outcomes (CVR lifts, ROAS improvements)
Hi-Altitude Brands logo

Hi-Altitude Brands

Hi-Altitude Brands is a fast-growing, industry-leading creative marketing company in California. We pride ourselves on being at the forefront of the health and wellness revolution. Our focus on quality, research, technology, and consumer satisfaction is prevalent in all we do.Our mission is to create a workplace that inspires creative and innovative ideas, where all can contribute and be heard. We want our team to be with us for the long run, so we focus on having a work-life balance. How awesome if you could have a job where you “want” to come in on a Monday!Our commitment is to offer our employees open communication, continuous constructive feedback, and essential opportunities to grow and advance within our company. We want each team member’s unique talents to be seen and to shine. Our core belief is that the entire Hi-Altitude Brands team wins when our employees thrive.We see our team as our family. From great health benefits to retirement plans, we want to support our employees’ professional and personal success and wellness.Our leadership team has an extensive background in marketing, direct response sales, and consumer services and has half a century of combined experience growing and nurturing brands and companies. At Hi-Altitude Brands, we pride ourselves on our creativity, research, and ability to use the latest in technology to bring our products to our loyal customers worldwide.Company Benefits: 💲Competitive Salaries 🏡Fully remote working position🌴Paid time off (PTO)🎆Paid annual company holidays🥳Your Birthday is a paid vacation day each year🩺100% Company paid Medical, Dental, and Vision Insurance (base plan)🩺100% Company paid Life Insurance and Short-Term Disability Coverage🍼Paternity leave💰Employer matching 401K participation, 3% Employer deferred contributions to 401k💵We match your charitable contributions up to $2,500/yr🖊️Work from home (WFH) stipend of $1,200/yr💊Free products samples🎉Fun company social gatherings

Founded in 2014
Los Angeles, California, USA
39 employees (14 in marketing)

Traffic Signals

Monthly Visitors
2.5K
Traffic Source Mix
Search
21.2%
Direct
58.9%
Referral
5.1%
Social
13.5%
Paid
1.2%

Headcount Trend

Current headcount: ~39

Marketing Team

Marketing Team Size
9 (23% of company)
Marketing Roles Posted (Last 30 Days)
4