Design Director- Core Brand

San Diego, CA (Remote)

$162K/yr – $284K/yrDirector/Executive10+ years expFull time

Posted 2 weeks ago

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Job Summary

Own global brand systems across ServiceNow products and align marketing, product and business leaders to deliver consistent, scalable brand experiences.

Brand architecture and systems: build and enforce holistic brand guidelines across touchpoints, products, and programs.
Cross-functional decision processes: shape how marketing, product, and executives decide on brand, design and execution to improve quality and speed.
Team and culture: mentor a global design function, raise design standards, and drive brand-creative collaboration across regions.

Job Description

Responsibilities

Drive the global brand identity for all of ServiceNow products and services to ensure quality, consistency and scalability across all touchpoints
Lead a high performing team to develop original, breakthrough brand systems, behaviors and design solutions that serve a global audience
Foster and grow brand design culture through enabling world-class design
Drive decision making processes and ways of working to improve performance, quality and integrated approaches to execution
Lead with vision, influencing Marketing, Product and Business leadership to develop holistic brand systems

Requirements

10+ years experience in design, building consumer brands globally
7+ years of demonstrated people management experience coaching and developing team members
Experience leading with creative vision, purpose and innovation
Experience driving brand solutions to business problems
Experience building portfolio brands and working with brand architecture
Experience across integrated design work: traditional, product, packaging, retail and experiential
Experience recruiting talent and developing design careers
Experience managing internal, external teams and agencies
Experience collaborating, driving consensus among highly cross functional teams
Exceptional communication and presentation skills. Can develop project and initiative presentations from strategy to execution.
Experience partnering with and influencing marketing leadership and other executive stakeholders
Expert with creative tools, Adobe creative cloud, Figma, Miro.

Preferred

An ideal candidate will have a strong background in design systems, and a proven track record of successfully leading integrated brand efforts. They are comfortable both as a leader and hands-on with creative tools when needed. They thrive in leading projects from initial strategy and briefing stages to final delivery of a finished product.

Benefits

health plans, including flexible spending accounts
a 401(k) Plan with company match
ESPP
matching donations
a flexible time away plan and family leave programs

ServiceNow

4.4 Glassdoor

ServiceNow (NYSE: NOW) makes the world work better for everyone. Our cloud-based platform and solutions help digitize and unify organizations so that they can find smarter, faster, better ways to make work flow. So employees and customers can be more connected, more innovative, and more agile. And we can all create the future we imagine. The world works with ServiceNow. For more information, visit www.servicenow.com.

Founded in 2004

Santa Clara, CA, US

32K employees (2,162 in marketing)

www.servicenow.com

89% recommend to a friend

97% CEO approval