Design Director, Brand and Creative Systems

Phoenix, AZ (Hybrid)

$195K/yr – $275K/yrSenior Level9+ years expFull time

Posted 3 days ago

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Job Summary

Own and evolve the company\'s visual language and design systems while driving AI-native workflows, governance, and scalable brand architecture in collaboration with leadership.

  • Own development of the visual language and design systems
  • Architect AI-assisted design systems and automation
  • Partner with executives to shape brand architecture

Job Description

Responsibilities

  • Own the development, governance, and evolution of the company's foundational visual language, including typography, color, iconography, motion, layout, and design systems
  • Architect comprehensive, scalable brand and product design systems, embedding AI-assisted creation, intelligent adaptation, automation, and governance into how those systems are built, maintained, and adopted
  • Define and operationalize foundational product branding requirements across the full portfolio, spanning hardware, software, and solutions offerings
  • Design and implement AI-native workflows for identity, template, and asset generation, including render generation, design-to-code automation, and AI-powered content adaptation
  • Evaluate, adopt, and govern AI tools that enhance how design teams create, iterate, and deliver
  • Oversee brand centers, design language libraries, and experience guides as living, AI-enabled platforms that teams can query, apply, and extend independently
  • Build reusable AI-driven templates, playbooks, and automations so teams across the company can scale foundational brand work without rebuilding systems from scratch
  • Partner with executive leadership, product and partner marketing, and brand strategy to shape brand architecture decisions

Requirements

  • Bachelor's degree in design, visual communication, fine arts or related discipline
  • 9+ years of experience in brand design, product design, identity systems, or creative leadership, including experience within a global or enterprise-scale organization
  • Demonstrated track record architecting and scaling global enterprise design systems that span both product and brand touchpoints
  • Hands-on experience using generative AI and automation tools in a production design workflow, such as Figma AI, Adobe Firefly, or custom GPT workflows
  • Candidates should be prepared to share a portfolio link at time of interview demonstrating systems thinking, brand strategy, AI-augmented workflows, and multi-channel design execution, with examples of how design systems scaled across teams, products, or markets

Preferred

  • Master's degree in design, or a related field
  • 5+ years managing large, distributed creative or design teams with proven talent development, including training teams on workflows and design languages
  • Experience building or scaling an AI-native creative production system, including prompt/reference standards, asset management, and QA processes
  • Experience with design systems tools (e.g., Figma component libraries, variants, APIs) integrated with assisted automation
  • Experience navigating brand architecture challenges, including product portfolio expansion or Mergers and Acquisitions -related brand integration
  • Familiarity with agentic AI, retrieval-based systems, or machine-readable design frameworks that connect brand expression across platforms and channels

Benefits

  • We offer a total compensation package that ranks among the best in the industry. It consists of competitive pay, stock bonuses, and benefit programs which include health, retirement, and vacation.
Intel Corporation logo

Intel Corporation

3.9 Glassdoor

Our mission is to shape the future of technology to help create a better future for the entire world, that’s the power of Intel Inside. With more ingenuity and creativity inside, our work is at the heart of countless innovations. From major breakthroughs to things that make everyday life better— they’re all powered by Intel technology. With a career at Intel, you can help make the future more wonderful for everyone.• Need help or have a support question? Visit Intel Support: http://ms.spr.ly/6054tmaop

Founded in 1968
Santa Clara, California, USA
110K employees (2,336 in marketing)
73% recommend to a friend

Traffic Signals

Monthly Visitors
15M
Monthly Google Ads Budget
$421.5K
Traffic Source Mix
Search
47.6%
Direct
46.8%
Referral
4.5%
Social
0.9%
Paid
0.2%

Headcount Trend

Current headcount: ~109.5K

Marketing Team

Median Career Experience
24 years
Median Tenure
11.4 years
Marketing Roles Posted (Last 30 Days)
4

Funding

Total Funding
$30B
Last Raise
$2.5M
Post IPO Equity, 6 months ago

Funding History

  • Sep 2104
    Seed • $2.5M
  • Sep 2025
    Post IPO Equity • $5B
  • Aug 2025
    Post IPO Equity • $8.9B

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