Responsibilities

• Evaluate Event Relevance and ROI: Identify and assess events for relevance and return on investment.
• Recommend event participation based on strategic objectives and target audience.
• Identify and/or create events with the goal of contributing to sales pipeline, measured by MQL and/or SQO contributions.
• Event Planning and Execution: Plan and manage all aspects of events, including scheduling, budgeting, staffing, travel planning, logistics, briefing internal team members and promotion.
• Coordinate event logistics, including venue selection, booth setup, speakers, equipment, signage, and transportation.
• Oversee the design of trade show booths, graphics, and promotional materials.
• Manage documentation processing, contracts, and agreements with event organizers and vendors.
• Collaborate with Communications, Analyst Relations and Demand Generation teams to ensure events are well promoted, and opportunities for thought leadership are maximized.
• Relationship Building: Develop and maintain relationships with trade show organizers, vendors, partners, local Sales / Marketing teams and central Demand Generation team.
• Liaise with vendors to ensure timely and high-quality delivery of event-related services.