Responsibilities

• Develop and execute comprehensive demand generation strategies that drive qualified pipeline, customer acquisition, and revenue growth.
• Plan, launch, and optimize integrated campaign marketing initiatives across digital, email, paid media, webinars, events, content, and partner channels.
• Design and manage lifecycle marketing programs that nurture prospects from awareness through conversion, onboarding, expansion, and retention.
• Collaborate with Product Marketing and Sales teams to align messaging, campaign objectives, and go-to-market initiatives.
• Build audience segmentation strategies and personalized customer journeys that improve engagement and conversion rates.
• Monitor campaign performance, attribution, funnel metrics, and pipeline contribution while continuously optimizing marketing ROI.
• Conduct A/B testing across messaging, creative assets, landing pages, email campaigns, and customer journeys to improve campaign effectiveness.
• Partner with Marketing Operations to optimize CRM, marketing automation, lead scoring, and campaign reporting processes.
• Manage campaign budgets, forecasting, performance dashboards, and executive reporting while identifying opportunities for growth.
• Stay current with evolving marketing technologies, customer engagement trends, and best practices to continuously enhance demand generation performance.

Requirements

• 7+ years of experience in Demand Generation, Campaign Marketing, Lifecycle Marketing, or Growth Marketing within B2B SaaS or technology organizations.
• Proven success building and executing integrated marketing campaigns that generate measurable pipeline and revenue growth.
• Strong expertise in campaign marketing, customer lifecycle management, lead nurturing, and multi-channel marketing strategies.
• Hands-on experience with CRM and marketing automation platforms such as Salesforce, HubSpot, Marketo, Pardot, or similar technologies.
• Strong analytical mindset with experience interpreting campaign data, attribution models, funnel performance, and marketing KPIs.
• Experience collaborating closely with Sales, Product Marketing, Revenue Operations, and Executive Leadership.
• Excellent project management, communication, stakeholder management, and cross-functional collaboration skills.
• Ability to manage multiple high-impact initiatives while balancing strategic planning with operational execution.
• Strong understanding of customer segmentation, personalization, conversion optimization, and marketing experimentation.
• Passion for building scalable demand generation programs that create exceptional customer experiences while driving sustainable business growth.