Demand Generation Specialist

Boston, MA (Hybrid)

$80K/yr – $90K/yrMid Level, Senior LevelFull time

Posted 5 months ago

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Job Description

Responsibilities

  • Execute multi-channel campaigns across email, content syndication, webinars, events, ABM, and paid media
  • Coordinate timelines, assets, and cross-functional stakeholders
  • Support Demand Generation Manager as needed
  • Own execution of regional events and trade shows in partnership with local teams
  • Partner with Brand and Content to execute webinars end-to-end (planning, promotion, execution, follow-up)
  • Report on performance and pipeline impact
  • Track MQL, pipeline, and campaign performance
  • Identify optimization opportunities and recommend improvements
  • Ensure proper lead routing and campaign tagging
  • Coordinate webinar and event follow-up with SDRs

Requirements

  • 2-4 years in B2B SaaS marketing or demand generation
  • Experience supporting or owning multi-channel campaigns
  • Familiarity with marketing automation and CRM systems
  • Strong organizational and project management skills
  • Comfort working with performance data
  • Interest in growing into a strategic demand generation role

Benefits

  • plus benefits, bonus opportunities and stock options.
Validity Inc. logo

Validity Inc.

For over 25 years, thousands of the world’s leading brands have relied on Validity solutions to achieve end-to-end marketing success—using trustworthy data as a key advantage. Validity’s AI-enabled marketing success platform is transforming the ability of these leaders to drive better engagement from their digital campaigns, bringing higher productivity, lower costs, and ultimately faster growth.

Founded in 2018
Boston, Massachusetts, USA

Traffic Signals

Monthly Google Ads Budget
$25.8K

Marketing Team

Median Career Experience
13.5 years
Median Tenure
2.1 years

Funding

Last Raise
Corporate Round, 7 years ago

Funding History

  • May 2019
    Corporate Round
  • May 2018
    Private Equity

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