Demand Generation Specialist at Roundtable Learning | Chagrin Falls, OH

Roundtable Learning

Demand Generation Specialist

Chagrin Falls, OH (On-site)

Salary Not AvailableMid Level4+ years expFull time

Posted 4 months ago

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Job Summary

Drive end-to-end demand generation campaigns in HubSpot to fill and accelerate revenue.

Own campaign strategy and execution with measurable revenue impact
Must-have: 4-6 years in B2B demand gen with HubSpot
Standout: HubSpot expert driving data-driven optimization and KPI ownership

Job Description

Responsibilities

Partner with Marketing Manager to develop and execute integrated demand gen campaigns
Build and launch campaigns across email, paid ads, landing pages, and nurture workflows
Coordinate with Marketing Coordinator, Video Specialist, and SEO Consultant to deploy content
Create high-converting landing pages, forms, and email sequences in HubSpot
A/B test everything and continuously optimize performance
Serve as the HubSpot expert for marketing and sales teams
Build and optimize lead scoring, routing, and lifecycle stages
Create sophisticated automation and behavior-triggered workflows
Maintain database hygiene and ensure data quality
Manage integrations with ad platforms (Google Ads, LinkedIn Ads, YouTube Ads)

Requirements

4-6 years of B2B demand generation and HubSpot experience
Deep knowledge of both HubSpot Marketing Hub and Sales Hub
Proven track record generating MQLs, SQLs, and marketing-attributed pipeline
Experience building lead scoring, routing, automation, and workflows from scratch
Strong analytical skills with experience in attribution and ROI analysis
Comfortable with ad platforms (Google Ads, LinkedIn Campaign Manager)

Preferred

HubSpot certifications (Marketing Hub, Sales Hub, or Revenue Operations)
Experience in B2B SaaS or corporate training industries
Background in marketing operations or RevOps

Roundtable Learning

We help the world's top brands train, engage, and retain their best talent with custom XR and eLearning content—powered by the most advanced analytics reporting in L&D.

Founded in 1997

Chagrin Falls, Ohio, USA

50 employees (10 in marketing)

www.roundtablelearning.com