RevSpring, Inc

Demand Generation Specialist

Nashville, TN (Unknown)

Salary Not AvailableMid Level3+ years exp

Posted 4 months ago

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Job Summary

Drive multi-channel demand and cross-sell campaigns across Sales, Product, and Marketing to generate pipeline.

  • Own end-to-end campaigns across email, paid media, website paths, and webinars
  • Must-have: 3–5 years of B2B demand-gen with hands-on Pardot and HubSpot
  • Standout: Healthcare IT industry focus with cross-functional revenue-lead collaboration

Job Description

Responsibilities

  • Build & run multi-channel demand programs (customer + prospect)
  • Create integrated campaigns that reach the right audiences, convert them into qualified leads, and move them through the funnel
  • Launch and optimize upsell/cross-sell campaigns and ensure clean handoffs and measurable impact through the revenue funnel
  • Work across Product, Sales, Marketing and Sales Operations to segment and target specific audiences for customer cross-sell, and identify top prospect accounts for targeted campaigns
  • Plan and execute full campaign motions across:
  • Email: segmented nurtures, newsletters, lifecycle journeys
  • Website / conversion paths: landing pages, forms, CTAs, content-to-conversion flows
  • Paid media: paid social (especially LinkedIn), paid search, retargeting/display (as applicable)
  • Social amplification: organic distribution in partnership with brand/social owners
  • Webinars / virtual events: promotion registration attendance follow-up conversion

Requirements

  • Healthcare IT industry background; ideally with provider and payer audience focus
  • Proven experience executing multi-channel programs across email, paid media, webinars/events, third-party programs, and website conversion paths
  • Hands-on fluency with Pardot and HubSpot (build, optimize, report)
  • Strong analytical mindset with experience in funnel conversion optimization, attribution concepts, and performance reporting
  • Excellent cross-functional communication skills and comfort partnering with Product, Sales, BDR, and CS teams
  • Ability to manage multiple campaigns at once without sacrificing quality or measurement rigor
  • Education: Bachelor’s Degree
  • Experience: 3-5 years experience in B2B demand generation / growth marketing with a track record of measurable pipeline and revenue impact
  • Language Skills: Ability to read, analyze and interpret general business periodicals, professional journals, technical procedures or governmental regulations. Ability to write reports, business correspondence and procedure manuals. Ability to effectively present information and respond to questions from a variety of both internal and external sources.