Responsibilities

• Execute ongoing content optimization strategies to strengthen organic search visibility and domain authority.
• Research and identify content gaps, keyword opportunities, and emerging search trends to continuously improve our presence.
• Monitor and analyze organic performance metrics, search rankings, and AI visibility signals, translating data into actionable optimization recommendations.
• Assist in the end-to-end content production process.
• Interview internal subject matter experts, product leaders, and customer-facing teams to extract technical insights and customer narratives and transform them into audience-first content.
• Produce a range of content formats, including blog posts, white papers, AEO-optimized Q&A responses, case studies, and thought leadership pieces that build brand credibility and drive inbound demand.
• Develop and maintain a content calendar aligned to campaign priorities, buyer journey stages, and search opportunities.
• Ensure all content reflects brand voice, is optimized for both human readers and AI search environments.
• Support multi-channel demand generation campaigns across email, paid, organic, and social to drive awareness, leads, and pipeline.
• Collaborate with Sales to understand buyer pain points, objections, and content needs to ensure content programs support the full funnel.
• Track and report on content and campaign performance.

Requirements

• 1-2 years of experience in demand generation, content marketing, or a related B2B marketing role.
• Understanding of SEO fundamentals, including topic clustering, semantic optimization, internal linking, and on-page best practices.
• Genuine curiosity about AI search environments and how platforms and a proactive approach to optimizing for them.
• Exceptional writing and storytelling skills.
• Experience interviewing subject matter experts and translating complex or technical topics into clear, compelling customer-facing narratives.
• Familiarity with marketing automation, CRM, and analytics tools (HubSpot a plus).
• Experience in a B2B SaaS or technology environment strongly preferred.

Preferred

• Bachelor’s degree preferred.
• HubSpot certified preferred

Benefits

• An entrepreneurial culture where employees are empowered, leadership is open, and your ideas are executed.
• A spot where executives are your partners who encourage innovation and your growth.
• An entire company passionate about our cloud, technology, and top-notch customer service.
• A place where collaboration is highly valuable and all our employees feel like they sit in the office!
• As well as the usual benefits: Health, Dental, Vision, Life, Disability, 401k with a match, and more!