Responsibilities

• Plan, launch, and optimize B2B demand generation campaigns targeting retail and consumer goods decision makers.
• Execute digital campaigns across Google Ads, LinkedIn Ads, email marketing, webinars, and content promotion.
• Build campaign workflows, forms, and landing pages inside HubSpot; manage setup end-to-end including segmentation, targeting, messaging alignment, and performance tracking.
• Support promotion of thought leadership, research reports, webinars, and industry events; move quickly from concept to execution with data hygiene.
• Develop understanding of DemandTec's buyers, market segments, and ICP; build and maintain targeted prospect lists using Apollo and CRM data.
• Research companies and decision makers across retail and CPG; align targeting to priority industries, account tiers, and buying personas.
• Translate ICP insights into actionable campaign lists and segmentation strategies; refine audience targeting based on engagement and pipeline outcomes.
• Operate within marketing tech stack; manage infrastructure and workflows in HubSpot; enrichment workflows using Apollo; maintain tagging, attribution, lead lifecycle.
• Ensure data flow between marketing automation and CRM; support lead routing, scoring, and nurture workflows.
• Optimize website and landing pages to support messaging, campaigns, and ICP-specific conversion paths.

Requirements

• 2-5 years of experience in B2B demand generation, growth marketing, or digital marketing
• Hands-on experience executing campaigns using marketing automation platforms such as HubSpot
• Experience using prospecting or enrichment tools such as Apollo
• Familiarity with campaign channels including Google Ads, LinkedIn Ads, email marketing, and webinar promotion
• Experience building and managing targeted prospect lists aligned to ICP and buyer personas
• Analytical mindset with the ability to interpret campaign data and identify optimization opportunities
• Strong organizational skills and ability to manage multiple campaigns simultaneously
• Comfortable working in a fast-moving SaaS environment with a lean marketing team