Demand Generation Specialist

Jacksonville, FL (Hybrid)

$45K/yr – $65K/yrMid Level3+ years expFull time

Posted 1 month ago

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Job Summary

Own a multi-channel demand-gen workflow focused on LinkedIn outreach, CRM hygiene, and sales-ready MQLs for American manufacturing buyers.

  • LinkedIn, Sales Navigator, and automated sequences to identify and nurture MQLs.
  • Keap-driven lead management with precise tagging, segmentation, and timely handoffs to sales.

Job Description

  • LinkedIn outreach and engagement on executive accounts (connection requests, DMs, comment engagement)
  • Sales Navigator prospecting (building targeted lists, monitoring intent signals)
  • Linked Helper campaign management (automated connection and messaging sequences)
  • MQL identification and tracking (company fit, persona fit, intent signals per our defined framework)
  • CRM management and hygiene in Keap (contact records, tagging, segmentation, pipeline accuracy)
  • Lead handoff to sales (packaging qualified leads with context)
  • Email campaign execution (nurture sequences, event invitations, follow-up cadences through Keap)
  • Event promotion and registration driving (livestreams, webinars, trade shows)
  • Apollo website visitor monitoring and follow-up
  • Advertising management (LinkedIn ads, expanding to search and industry pubs as budget allows)
  • MQL identification and tracking: maintain clear criteria and measure impact against pipeline goals
  • CRM hygiene: keep Keap data clean, accurate, and ready for handoffs
  • Lead handoff and post-event follow-ups: ensure context-rich handoffs and track conversions
  • Faith-based company and focus on balanced work life
  • American manufacturing emphasis with a mission-driven angle
  • Christ-centered values guiding interactions and decisions
Chang Robotics logo

Chang Robotics

Chang Robotics is an engineering firm that provides cutting-edge autonomous robotics tailored to workforce needs. We serve diverse sectors such as Manufacturing, Healthcare, Gov-Tech, and beyond, elevating efficiency and addressing operational challenges. Chang Robotics is DBE-certified in five states: Florida, California, Minnesota, Ohio, and Pennsylvania and is MBE-certified in Minneapolis.

Founded in 2017
Jacksonville Beach, Florida, USA
24 employees (3 in marketing)

Traffic Signals

Monthly Visitors
4.8K
Traffic Source Mix
Search
27.7%
Direct
49.5%
Referral
6.7%
Social
14.5%
Paid
1.3%

Headcount Trend

Current headcount: ~24

Marketing Team

Marketing Team Size
3 (13% of company)
Marketing Roles Posted (Last 30 Days)
1

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