Responsibilities

• Collaboration with global and regional teams to develop ES-A marketing communications strategies aligned with commercial goals and market positioning.
• ES-A sales team: To develop a deep understanding of the target audience, including needs/challenges/jobs to be done, ideal customer profiles, personas, buyers’ journey and market trends; and to support selling efforts with relevant sales enablement tools and AQLs/MQLs
• Segment Content Marketing and Campaigns Center of Excellence (CoE): To provide input to the development of enterprise-wide campaign messaging, positioning and content
• ES-A product line marketing and product marketing communications teams: To ensure products, services and solutions that address customer challenges are properly promoted to the target audiences, including through segment integrated campaigns
• Marketing communications counterparts in Canada and LATAM: To share strategies and plans for country-specific campaign activation
• Channel marketing team: To ensure campaign messaging and assets are provided to channel partners for their marketing efforts
• Lead the planning, content strategy, deployment and measurement of regionally executed campaigns across various channels, including digital, social and experiential, to drive pipeline momentum.
• Provide insight into global segment campaigns and leverage campaign content created by the Segment Content Marketing and Campaigns CoE.
• Augment content to address regional-specific requirements and challenges that drive buyers to act.
• Lead the strategy and activation for marketing communications initiatives that engage the audience with targeted and compelling campaigns and experiences throughout the entire buying journey.

Requirements

• Bachelor’s degree from an accredited institution
• Minimum 10 years’ experience with digital marketing, content marketing, SEO, analytics, integrated campaigns, lead generation, demand generation, account-based marketing, tradeshow strategy and sales enablement strategy
• Relocation is not available. Candidates must currently reside within a 50 mile radius of Beachwood, OH, Raleigh, NC, Moon Township, PA. Waukesha, WI, or Arden, NC to be considered.
• Marketing experience within a technical organization
• Eaton will not consider applicants for employment immigration sponsorship or support for this position. This means that Eaton will not support any CPT, OPT, or STEM OPT plans, F-1 to H-1B, H-1B cap registration, O-1, E-3, TN status, I-485 job portability, etc.

Preferred

• Experience working/partnering with sales or customer-facing organization
• Adept at analyzing digital marketing data for campaign optimization
• Experience with marketing communications strategy development
• Electrical product, market and channel knowledge
• MOEM, EOEM, and/or Residential Market experience
• Aptitude for understanding and explaining highly technical information
• Experience with and/or aptitude for learning and adopting tools in the marketing technology stack

Benefits

• We know that good benefit programs are important to employees and their families. Eaton provides various Health and Welfare benefits as well as Retirement benefits, and several programs that provide for paid and unpaid time away from work.