Responsibilities

• Demand Generation & ABM - Segment and prioritize our ~1,800-account target list into tiers and personas based on prior engagement and current intent, and build the organic campaigns and cadences that match each tier.
• Build and run reactivation campaigns for previously engaged accounts that have gone quiet, timed around our event calendar and content publishing — likely the fastest, highest-probability pipeline available to us.
• Partner with our events team to plan pre- and post-event campaigns for our 3 major industry events and annual user conference, ensuring every attendee and prospect meeting is tracked, scored, and followed up on.
• Collaborate with our content, product marketing, and events team to repackage existing thought leadership, podcast, and event content into structured nurture sequences by persona and buying stage — you're orchestrating assets we've already built, not starting from a blank page.
• Run ABM plays against top-tier accounts using organic and outbound channels — email, LinkedIn, and direct outreach via tools like Clay and Instantly — replacing broad prospecting with precision targeting, without a paid media budget.
• Own and continuously test our cold and warm outbound cadences, partnering with SDRs on message and sequence performance.
• Marketing Operations - Own HubSpot and Salesforce administration for marketing: lead and account scoring models, lifecycle stages, routing rules, and data hygiene between the two systems.
• Build and maintain the campaign and channel attribution reporting that connects marketing activity to Salesforce pipeline and closed-won revenue.
• Design and manage automated nurture and follow-up workflows, including a mandatory post-event follow-up cadence for our SDR team.
• Define and maintain MQL/SQL criteria jointly with Sales leadership, and monitor handoff quality between marketing and the SDR/AE team.

Requirements

• 3-5+ years in marketing operations, RevOps, or demand generation with hands-on ownership of a marketing automation platform (HubSpot strongly preferred) and its integration with Salesforce.
• Proven experience building lead/account scoring models, lifecycle stages, and automated nurture workflows from scratch, not just maintaining someone else's setup.
• Experience managing organic email and social/LinkedIn campaigns, including account-based targeting.
• Comfortable working from ambiguity, this role is building the system, not maintaining a mature one.
• Strong analytical skills; comfortable pulling and interpreting your own reporting on pipeline and channel performance.
• Clear communicator who can operate independently with a marketing leader who owns overall GTM strategy, while still shaping tactics.

Preferred

• Background in B2B SaaS with a long sales cycle and multiple buying-committee stakeholders strongly preferred (enterprise, security, infrastructure, or similar categories); high-volume PLG/self-serve backgrounds are a less natural fit for this motion.

Benefits

• Health insurance
• Dental and Vision insurance
• Company paid Life/AD&D
• Long-term Disability insurance
• Short-term Disability insurance
• Term Life insurance
• Flexible Spending Account (FSA)
• Health Savings Account (HSA)
• Retirement Plan - 2% company match
• EAP