Responsibilities

• Build and execute demand generation campaigns targeting manufacturing and industrial organizations
• Develop email campaigns, nurture programs, and outbound marketing sequences that drive engagement and qualified opportunities
• Own and manage a regular campaign calendar with consistent delivery of marketing programs
• Create and optimize LinkedIn, paid search, webinar, and content marketing campaigns
• Develop and execute SEO strategies to improve search rankings, organic traffic, and inbound lead generation
• Conduct keyword research and optimize content around manufacturing, maintenance, reliability, and CMMS topics
• Partner with Sales to improve lead quality, conversion rates, and pipeline generation
• Build account-based marketing programs for strategic target accounts
• Monitor campaign performance, pipeline contribution, and ROI while continuously improving results

Requirements

• 3+ years of B2B demand generation experience
• Experience marketing to manufacturers, industrial companies, life sciences, food production, or other asset intensive industries
• Proven success generating pipeline and revenue through email marketing, SEO, digital campaigns, and lead nurture programs
• Experience developing email content, campaign workflows, and marketing cadences
• Strong understanding of complex, consultative sales cycles
• Excellent analytical, communication, and project management skills

Preferred

• CMMS, EAM, ERP, MES, industrial software, or manufacturing technology experience
• HubSpot
• Salesforce
• LinkedIn Campaign Manager
• Google Ads
• Google Analytics
• ZoomInfo (or similar tools)
• Webflow
• Experience marketing to maintenance, operations, engineering, reliability, quality, or plant management teams

Benefits

• Competitive salary plus bonus
• Hybrid work environment
• High visibility role with executive leadership
• Comprehensive health benefits package (health, dental, vision, short-term disability, life insurance)
• Paid time off, including several holidays and floating holidays
• Parental leave
• Transit benefit program
• Company laptop
• Company meetups for all employees to connect in person and virtually
• Competitive Traditional & Roth 401k retirement plan with employer match