Responsibilities

• Develop comprehensive demand generation strategies to drive qualified prospective leads.
• Plan, execute, and optimize multi-channel marketing campaigns.
• Oversee the day-to-day management of all aggregators including Zillow and the implementation of all digital advertising and email campaigns.
• Deploy successful bidding strategies, placement mixes, and targeting to hit acquisition goals and key performance indicators (KPIs)
• Create data-driven decisions to improve Marketing and Leasing funnel performance.
• Work closely with internal stakeholders to develop and implement marketing strategies.
• Test new platforms and approaches to reach target audiences.

Requirements

• Bachelor’s degree in marketing or a related field required.
• Minimum five (5) years of experience managing demand generation, digital marketing, and/or other related field required.
• Minimum two (2) years of active marketing experience with hands-on development and execution of marketing strategies preferred.
• Hands-on experience managing digital marketing and digital advertising in multiple channels and experience with Google, Meta required and ideally with real-estate aggregators like Zillow, Redfin/Apartments.com.
• Experience using reporting software (i.e., Power BI or Tableau).
• Extensive experience in developing and executing multi-channel marketing campaigns.
• Proven track record of delivering results in brand awareness, engagement, lead generation, nurturing, and conversion.
• Knowledge of SEO required.
• Proficiency in marketing automation and CRM software preferred.
• Advanced familiarity with various ad formats, targeting capabilities, and creative best practices across Google and Facebook.

Preferred

• Marketing certifications such as Google AdWords, Facebook Blueprint, American Marketing Association (AMA) Certified Professional Marketer, Direct Marketing Association (DMA) Certifications, Hootsuite Certifications, Google Analytics certification, Adobe Certification etc. are a plus.

Benefits

• Employees have the opportunity to participate in medical, dental and vision insurance; flexible spending accounts and/or health savings accounts; dependent savings accounts; 401(k) with company matching contributions; employee stock purchase plan; and a tuition reimbursement program. The Company provides 9 paid holidays per year, and, upon hire, new employees will accrue paid time off (PTO) at a rate of 0.0577 hours of PTO per hour worked, up to a maximum of 120 hours per year.