Demand Generation Manager (United States) at Panther | USA | $115K/yr – $160K/yr

Panther

Demand Generation Manager (United States)

USA (Remote)

$115K/yr – $160K/yrMid Level4+ years expFull time

Posted 3 months ago

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Job Summary

Own end-to-end B2B demand generation for a cybersecurity platform, with cross-channel campaigns and ABM alignment.

Must-have: 4+ years in B2B demand generation, digital marketing, or ABM
Standout: End-to-end ownership of multi-channel campaigns, including influencer and ABM tactics
Collaborative cross-functional work with field/partner marketing signals strong scope

Job Description

Responsibilities

Plan and execute integrated digital demand generation campaigns
Manage paid media strategy and external agency relationships (LinkedIn, programmatic, digital channels)
Own organic social media execution and growth
Manage execution of influencer marketing programs, including creator coordination, campaign rollout, and integration of influencer content across paid, organic social, and digital demand campaigns.
Track and optimize influencer performance, ensuring programs contribute to audience growth, engagement, and pipeline generation.
Manage campaign setup across email, landing pages, and digital channels
Build and optimize nurture and lifecycle programs within HubSpot in partnership with Marketing Ops
Conduct audience segmentation and targeting aligned with ABM strategy
Test messaging, creative, and conversion paths to improve performance
Track campaign performance and provide reporting insights

Requirements

4+ years of experience in B2B demand generation, digital marketing, or ABM.
Experience managing multi-touch campaigns and nurturing complex buyer journeys.
Strong knowledge of marketing automation and CRM systems.
Analytical mindset with the ability to interpret campaign data and optimize for performance.
Collaborative approach with proven success working cross-functionally with field and partner marketing teams.
Excellent project management and communication skills.

Benefits

Competitive equity in a well-established cybersecurity company
Unlimited PTO with a 15-day minimum, plus local federal holidays
Latest tech equipment and budget for your personalized setup
Comprehensive health and benefits coverage
Remote-first culture built for distributed teams

Panther

3.9 Glassdoor

Panther is the security monitoring platform for the cloud. Unlike ‘next-gen’ SIEMs that rely on historical detections and closed ecosystems, Panther enables flexible defense in production environments with streaming data analysis, programmable detections, and seamless cloud integration – empowering teams to optimize costs and control, accelerate incident response, and achieve cross-system visibility at scale.

Founded in 2018

San Francisco, California, USA

288 employees (20 in marketing)

panther.com

70% recommend to a friend