Responsibilities

• Build and execute account-based marketing (ABM) programs targeting named accounts, buying groups, and priority industry verticals.
• Develop integrated demand generation campaigns that combine webinars, content syndication, podcasts, email, events, and retargeting to drive qualified pipeline.
• Partner with Sales to develop and execute multi-touch account plays, coordinating paid media, webinars, executive events, direct mail, and sales outreach.
• Manage third-party content syndication programs to generate high-quality leads while optimizing cost per lead and pipeline contribution.
• Plan and execute podcast sponsorships and advertising campaigns that increase brand awareness and generate demand within technical audiences.
• Monitor campaign performance and return on investment (ROI), using data-driven insights to optimize marketing strategies and maximize pipeline and revenue impact.
• Manage relationships with external agencies, publishers, media partners, and technology vendors to ensure successful campaign execution.
• Track demand generation KPIs including pipeline created, pipeline influenced, SQLs, MQLs, account engagement, cost per opportunity, and return on marketing investment

Requirements

• 6+ years of experience in demand gen, ABM, or growth marketing (B2B SaaS preferred)
• Strong track record in building demand generation programs tied to pipeline outcomes
• Hands-on experience with Account-based marketing platforms (e.g., 6sense, Demandbase)
• Data-driven mindset with experience analyzing performance and running experiments
• Strong copywriting and messaging skills
• Ability to manage multiple campaigns and priorities in a fast-paced environment where the market is consistently changing
• Comfortable collaborating cross-functionally with marketing, product, sales, and customer success teams

Benefits

• Flexible PTO and comprehensive family leave
• Fridays off in August
• Fully remote opportunities globally
• Stock options for long-term growth
• Monthly WiFi stipend
• Professional development and educational resources 📚
• Premium insurance options for you and your family (US-based employees)