Responsibilities

• Generate qualified leads and pipeline for the US/UK sales team through a demand generation program anchored on paid search, email marketing and ABM, with paid social, events and other channels tested and scaled when they produce.
• Run marketing campaigns across four key verticals: media agencies, creative agencies, media owners and brands, working closely with Product Marketing to ensure every ad, email or landing page conveys the right message to the right audience, and with our in-house designer to ensure they look sharp and perform.
• Own marketing technology and attribution inside a Salesforce and HubSpot stack. You’ll track spend and campaigns, keeping attribution intact across systems and reporting results against targets so we know where to spend next.
• Use AI to move faster across campaign experimentation, content production and copy iteration. We'd love for you to be leading here rather than following.
• Work with contractors as needed to keep every campaign performing, and know when to bring work in-house.

Requirements

• 3-5+ years in a B2B marketing role. Advertising, media or martech industry experience strongly preferred.
• Hands-on depth with HubSpot marketing automation across its product suite. Not just "familiar with" — you've built workflows, lead scoring, attribution reporting.
• Working command of Salesforce, including how it syncs with HubSpot.
• Demonstrable paid search experience; track record of managing spend to ROAS (working with contractors to execute campaigns is fine, but we would like someone who knows how to manage paid spend and allocate resources).
• Fluency using AI tools to increase output and quality, and the ability to show us how.
• Sharp instincts for what converts, and the discipline to move on from what doesn't.
• Open + collaborative. You like learning new things, you welcome perspectives from across the team, and you treat experimentation as the job, not a risk.
• Short and long game. You identify and deliver quick wins that prove value now, and build the durable systems that compound later.
• You know what “good” looks like. You can tell the difference between ready-to-ship and not-quite-there-yet, and you hold the bar.
• A problem-solver at heart. You see a tangled process or an underperforming channel as a puzzle worth taking apart. You're happiest when you've found the fix others walked past.

Preferred

• SEO experience, plus a feel for LLM and AI-search visibility.
• Familiarity with agentic AI workflows, using AI agents to automate multi-step marketing work rather than running one-off prompts