Responsibilities

• Set the quarterly paid acquisition strategy and channel mix, and own the paid media budget end to end: allocation, forecasting, and ROI accountability
• Run LinkedIn Ads and Google Ads campaigns from A to Z: targeting, bidding, budget management, and reporting
• Build and iterate on ad creative and messaging in partnership with the marketing and design team: copy, images, videos, and any other asset needed for the campaigns
• Test and evaluate new platforms (e.g., Reddit, DOOH) to expand our acquisition surface as budget allows, and make the call on where to invest next
• Own performance against core KPIs in partnership with the Director of Marketing: cost per meeting, CTR, conversion rate, total meetings, and pipeline contribution
• Own the marketing automation and AI-powered workflows that support demand gen (HubSpot, Clay, and connected tools), including account scoring and personalized outreach workflows
• Produce creative assets on a consistent cadence
• Maintain reporting and present results and strategy recommendations directly to marketing and company leadership
• Partner with Content and Sales to close the loop on lead quality and messaging alignment

Requirements

• 5 years of experience in demand generation, growth marketing, or digital paid marketing at a B2B company.
• Experience setting strategy and budget allocation for a paid acquisition program, not just executing against a plan handed to you
• Hands-on experience running LinkedIn Ads and Google Ads campaigns with budget ownership
• Comfort creating or closely directing ad creative and messaging. You don't need to be a designer, but you should be able to iterate on assets and know how to use Figma (or be eager to learn quickly)
• Strong analytical foundation via Google Analytics (GA4) and HubSpot
• Clear, direct communicator with strong async collaboration habits
• Able to work core hours in Eastern Time

Preferred

• Experience with Clay or similar data enrichment and routing platforms
• Exposure to marketing automation platforms (Make, Zapier, n8n)
• Familiarity with AI search (GEO) and how content visibility intersects with demand generation
• Prior experience at a media/ publishing, SaaS, or content technology company

Benefits

• Equity Program
• Unlimited PTO
• 100% Remote
• Paid Parental Leave
• 401(k) Match
• Team Events