Responsibilities

• Develop, execute, and optimize multi-channel demand generation programs across email, paid media, content syndication, webinars, events, and ABM
• Own the full marketing funnel from top-of-funnel awareness through MQL-to-SQL handoff, ensuring quality, velocity, and volume
• Build and manage account-based marketing (ABM) programs targeting enterprise accounts in key verticals and geographies
• Partner with sales leadership to align on ICP, account tiering, and pipeline coverage goals
• Own campaign execution and lead management in Pardot, including segmentation, scoring, nurture workflows, and lifecycle programs
• Maintain data hygiene and lead routing integrity across Pardot and Salesforce
• Build and manage campaign tracking, UTM frameworks, and attribution models to ensure accurate performance reporting
• Own weekly and monthly reporting on pipeline contribution, MQL/SQL volume, conversion rates, CAC, and campaign ROI
• Build dashboards that give marketing and sales leadership clear visibility into what’s working
• Use data to make proactive optimization decisions -- not just post-mortems
• Partner with content and creative teams to ensure the right assets reach the right audiences at the right funnel stage
• Manage relationships with paid media agencies or vendors to maximize performance across LinkedIn, Google, and programmatic channels
• Collaborate with field and partner marketing teams to integrate regional programs into global demand gen strategy

Requirements

• 5+ years of B2B demand generation or growth marketing experience, ideally within enterprise technology, SaaS, or IT services
• Hands-on expertise with at least one enterprise marketing automation platform (Pardot, HubSpot, Marketo, Eloqua, or equivalent) -- platform fluency is required; we use Pardot and expect a reasonable ramp
• Deep proficiency in Salesforce CRM for campaign tracking, lead management, and pipeline reporting
• Proven track record of building programs that generate measurable pipeline, not just lead volume
• Strong analytical skills -- comfortable building reports, interpreting funnel data, and presenting insights to senior leaders
• Experience running ABM programs targeting enterprise accounts
• Excellent cross-functional communication and project management skills

Preferred

• Prior experience with Pardot specifically is a plus, but not required -- platform proficiency transfers
• Experience in third-party software support, managed services, or enterprise IT services
• Familiarity with intent data platforms (e.g., Bombora, 6sense, Demandbase)
• Experience managing paid media programs across LinkedIn, Google Ads, and programmatic channels
• Exposure to content syndication programs and analyst relations (Gartner, Forrester)