Responsibilities

• Build & run multi-channel demand programs (customer + prospect)
• Create integrated campaigns that reach the right audiences, convert them into qualified leads, and move them through the funnel
• Launch and optimize upsell/cross-sell campaigns and ensure clean handoffs and measurable impact through the revenue funnel
• Work across Product, Sales, Marketing and Sales Operations to segment and target specific audiences for customer cross-sell, and identify top prospect accounts for targeted campaigns
• Plan and execute full campaign motions across: Email: segmented nurtures, newsletters, lifecycle journeys; Website / conversion paths: landing pages, forms, CTAs, content-to-conversion flows; Paid media: paid social (especially LinkedIn), paid search, retargeting/display; Social amplification: organic distribution in partnership with brand/social owners; Webinars / virtual events: promotion registration attendance follow-up conversion; Third-party programs: content syndication, publisher/association sponsorships, co-marketing, partner lists; Traditional / offline: direct mail/dimensional mail (as part of integrated plays); Sales/BDR integration: coordinated outreach sequences, enablement assets, and tight follow-up loops
• Create campaign experiences that convert
• Translate positioning and offers into campaign messaging, email copy, landing pages, and channel-specific creative briefs
• Create and repurpose content across channels to keep audiences engaged throughout the buyer journey
• Collaborate cross-functionally to support sales enablement related to campaign follow-through (one-pagers, email templates, talk tracks, webinar follow-up kits)
• Own reporting to improve performance
• Set up campaign tracking end-to-end: taxonomy, UTMs, attribution inputs, dashboards, and reporting cadence
• Measure and optimize performance by channel and program, diagnosing what’s working and what’s not
• Forecast, report, and communicate pipeline contribution and ROI across customer and prospect programs
• Operate the engine: Pardot + HubSpot
• Build and manage campaigns in Pardot and HubSpot (automation, segmentation, landing pages/forms, scoring, reporting)
• Maintain clean execution standards so data is reliable (campaign hygiene, list quality, lifecycle tracking)
• Manage external partners as part of the growth engine
• Manage third-party vendor and partners (content syndication, associations/publishers, webinar partners, event sponsorships) contracts
• Own end-to-end execution of third-party programs
• Monitor performance and ensure vendor programs meet quality and CPL/CPO targets

Requirements

• Healthcare IT industry background; ideally with provider and payer audience focus
• Proven experience executing multi-channel programs across email, paid media, webinars/events, third-party programs, and website conversion paths
• Hands-on fluency with Pardot and HubSpot (build, optimize, report)
• Strong analytical mindset with experience in funnel conversion optimization, attribution concepts, and performance reporting
• Excellent cross-functional communication skills and comfort partnering with Product, Sales, BDR, and CS teams
• Ability to manage multiple campaigns at once without sacrificing quality or measurement rigor
• Education: Bachelor’s Degree
• Experience: 4–7+ years in B2B demand generation / growth marketing with a track record of measurable pipeline and revenue impact