Demand Generation Manager - Marketing

USA (Remote)

$125K/yr – $150K/yrMid Level5+ years expFull time

Posted 4 months ago

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Job Summary

Own end-to-end demand generation for paid media and lead conversion, from Google Ads to closed revenue.

  • Own Google Ads program and lead-to-sales throughput across nurture channels.
  • Must-have: deep Google Ads expertise and budget responsibility.
  • Standout: experience managing external agencies and partnerships with measurable impact.

Job Description

Responsibilities

  • Day-to-day management of our Google Ads account, measured against specific targets for total sales, CPL, and CPS.
  • Oversight of our external agency relationship — setting expectations, reviewing performance, and making the call on whether the investment is justified.
  • Developing and executing A/B tests on ads, landing pages, and conversion flows to continuously improve efficiency.
  • Own landing page performance — partnering with creative on execution, but responsible for tracking conversion data and driving optimization.
  • Testing new conversion mechanisms: meeting scheduling, inbound phone, chat, and whatever comes next.
  • Expanding into new paid channels beyond Google and Meta as opportunities emerge.
  • Maintaining attribution workflows end-to-end so the data the team makes decisions on is accurate.
  • Own lead-to-sales-engagement throughput across all nurture channels — email, SMS, AI-driven outreach, and outbound calling in partnership with sales management.
  • Partnering with Sales to monitor lead quality, ensure proper follow-up, and maintain the lead routing system.
  • Tracking demand gen performance past the lead — we care about acquiring customers who stick, not just names in HubSpot.

Requirements

  • 5+ years in Demand Generation, Performance Marketing, or Paid Search
  • Deep proficiency in Google Ads
  • HubSpot experience — custom reports, datasets, workflows, etc.
  • Track record of managing to a budget and hitting KPI targets.
  • Experience managing external agencies and partnerships, driving accountability, and maintaining excellent working relationships.
  • Actively using AI in your marketing workflows today and eager to push it further.

Preferred

  • Real estate industry experience is a strong plus

Benefits

  • Health, dental, and vision insurance
  • 401(k) with company match
  • ESP P - Employee Stock Purchase Plan
  • Generous PTO and paid holidays
  • Opportunities for professional growth in a dynamic, mission-driven environment
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Real Geeks

Real Geeks was built by an agent for agents. When we put this system together, we recognized the importance of saving time and leveraging technology to make agent’s lives easier while increasing their income. As we continue to innovate with our solution, one thing remains the same - our dedication to helping real estate agents succeed.Learn why thousands of agents choose Real Geeks to power their businesses. Grow your business with an IDX website built for conversion, a powerful CRM to track and identify lead behavior, marketing tools to automate follow-up, and lead management services to generate new opportunities.

Founded in 2009
Dallas, Texas, USA
88 employees (11 in marketing)

Traffic Signals

Monthly Visitors
101.8K
Monthly Google Ads Budget
$174.9K
Traffic Source Mix
Search
22.5%
Direct
69.4%
Referral
6.2%
Social
0.9%
Paid
0.8%

Headcount Trend

Current headcount: ~87

Marketing Team

Marketing Team Size
9 (10% of company)