Demand Generation Manager

San Jose, CA (On-site)

Salary Not AvailableMid Level4+ years expFull time

Posted 4 months ago

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Job Summary

Drive Kai’s growth engine for B2B security products by owning full-funnel demand generation, automating lead-gen workflows with engineering, and translating AI-security capabilities into repeatable value for operational buyers.

  • Must-have: 4–7 years in B2B growth/demand gen with pipeline ownership in fast-growth settings.
  • Standout: Partner with engineers to automate lead-gen workflows and build GTM tools.
  • Standout: Develop GTM playbooks for AI-security offerings and translate them into clear value for operational buyers.

Job Description

Responsibilities

  • Build and manage the Kai growth engine across conventional channels (Email, Webinars, Physical Events) and digital experiments.
  • Work side-by-side with our engineering team to automate lead-gen workflows and build custom GTM tools that give us a leg up.
  • Develop structured GTM playbooks for our targeted industries AI security capabilities into clear value for operational buyers.
  • Own full funnel execution by focusing on data from first touchpoint to closed-won, ensuring every marketing dollar is an investment in a repeatable system.

Requirements

  • 4-7 years of experience in B2B growth/demand generation, including ownership of pipeline targets, ideally in a fast-paced startup or high-growth environment
  • Experience in writing high-converting copy for a physical security director with the ability to explain the logic of a multi-step automation workflow to engineers or other technical stakeholders
  • Ability to strategically assess various marketing channels on a strategic level (You don't just see a webinar; you see a data-collection opportunity, a content-recycling loop, and a lead-scoring variable)
  • Experience using LLMs and automation tools to 5x your own productivity, and an enthusiasm to build similar AI agents for our marketing stack
  • Enthusiasm for collaborating with engineers and other technical stakeholders
  • Proven experience operating in in high agency, 0 → 1 environments
  • Resilient in challenging and fast-paced environments
  • Exceptional written and verbal communication skills in English, with the ability to influence at all levels
  • Ability to work onsite at our San Jose office 5 days a week.

Kai

KAI is one of the biggest producers of ceramic tiles, glazed and unglazed porcelain tiles on the Balkan Peninsula. The Group was incorporated in 1997 and unites the plants Khan Asparuh – Isperih and Khan Omurtag – Shumen. KAI is member of Mohawk Industries holding. The product range includes wall and floor ceramic tiles, porcelain tiles and decorative elements (inserts and listels) for indoor and outdoor decoration.When designing its models, KAI implements the world traditions in introducing new formats, dimensions and multi-color patterns by first adapting them to the specific nature and requirements of the Bulgarian market. The product range covers a wide variety of ceramic tiles and decorative elements that would satisfy any taste. In the design stage itself, special attention is paid to the series and models that are used in the construction, reconstruction and maintenance works in hotels and for furbishing hotels, offices and outlets.

Founded in 1997
Sofia, Sofia City, BGR
431 employees (36 in marketing)

Traffic Signals

Monthly Visitors
12.3K
Traffic Source Mix
Search
57.6%
Direct
30.5%
Referral
7.7%
Social
2.5%
Paid
1.3%

Headcount Trend

Current headcount: ~431

Marketing Team

Marketing Team Size
21 (5% of company)