Responsibilities

• You will own and execute digital-first demand generation programs designed to engage IT professionals and generate measurable pipeline and revenue impact.
• Plan and execute integrated demand generation campaigns targeting IT practitioners and decision-makers, including CIOs, VPs of IT, and IT operations leaders
• Build programs across both thought leadership and technical content, including practitioner-focused webinars, technical guides, and community-driven content that resonates with IT Ops teams
• Drive awareness, engagement, and pipeline through channels including paid media, content promotion, sponsored newsletters, influencers, and webinars
• Manage campaign budgets across paid channels and partners, optimizing spend to maximize pipeline and return on investment
• Partner with product marketing, content, and brand teams to develop messaging, campaigns, and assets tailored to the IT audience
• Collaborate with publishers, communities, and industry partners to amplify campaigns and expand reach within the IT ecosystem
• Work closely with the XDR team to ensure strong follow-up on campaign engagement and effective conversion into qualified meetings and pipeline
• Identify and test new channels, partners, and campaign formats to uncover scalable opportunities for pipeline growth
• Support email marketing, nurture programs, and database activation to move prospects through the funnel

Requirements

• 7+ years of experience in demand generation, digital marketing, or growth marketing in B2B SaaS
• Demonstrated success marketing to technical audiences in IT, Security, or DevOps etc.
• Proven experience running digital demand generation campaigns that drive pipeline and revenue
• Experience working with paid media, content promotion, sponsored newsletters, and digital advertising
• Experience building and running webinar or virtual event programs
• Strong analytical mindset with experience using data to guide campaign decisions and optimization
• Experience working cross-functionally with product marketing, content, creative, and partner marketing teams
• Ability to manage multiple campaigns and partners simultaneously
• Strong project management and organizational skills
• Experience working in high-growth SaaS environments

Preferred

• Familiarity with developer or technical practitioner marketing is a plus