Responsibilities

• Plan and execute integrated demand generation campaigns across paid search, paid social, content syndication, email nurture, webinars, and virtual and in-person events.
• Manage campaign setup, monitoring, and optimization across channels to improve conversion rates, lead quality, and cost efficiency.
• Support the development of campaign briefs and collaborate with content, product marketing, and design to produce demand-generating assets aligned to target buyer personas.
• Maintain a structured feedback loop with BDR and Sales teams on lead quality, follow-up cadences, and conversion performance.
• Build and maintain campaign performance reporting covering MQL volume, pipeline sourced, channel ROI, and cost per lead.
• Support the evaluation and testing of new channels and tactics relevant to the B2B finance and technology market.

Requirements

• 3–5 years of B2B demand generation experience with exposure to pipeline metrics and multi-channel campaign execution.
• Working proficiency across the core demand gen stack: paid search, paid social, marketing automation, and Salesforce.
• Experience using web analytics tools to monitor and report on campaign performance.
• Foundational understanding of B2B buyer journeys and intent-based marketing concepts.
• Ability to write performance-oriented copy and provide creative direction to design and content teams.
• Strong organizational skills with the ability to manage multiple programs simultaneously.
• Effective communicator with the ability to collaborate cross-functionally with sales, ops, and content teams.

Preferred

• Experience marketing to finance, accounting, or operations decision-makers in a B2B SaaS environment
• Background in SaaS or B2B enterprise software marketing
• Exposure to BDR-aligned lead follow-up programs and sales development workflows