Responsibilities

• Top-of-Funnel Lead Generation (Acquisition)
• - Plan and execute top-of-funnel acquisition programs that grow net-new leads and MQL volume across priority segments and personas.
• - Work closely with inside sales to develop coordinated campaign and call efforts, leveraging AI tools to speed output and broaden reach.
• - Own lead generation motions across key channels (e.g., paid search/social, webinars/virtual events, and email), ensuring clear offers, strong CTA paths, and clean lead capture.
• - Optimize landing pages, forms, and conversion flows through A/B testing and AI-enabled creative/messaging variations to improve lead quality and cost per lead.
• Campaign Planning, Nurture & Marketing Automation
• - Drive lead capture, qualification, and progression from inquiry to MQL/SQL, partnering with sales and sales administration on lead definitions, routing, and service-level agreements to improve lead quality and speed-to-lead.
• - Own campaign operations and calendars across channels, ensuring visibility to customer facing teams, strong cross-functional execution, QA, and on-time delivery.
• - Plan and build campaigns end-to-end, including segmentation, emails, landing pages/forms (as applicable), metadata tagging, nurture track development, and tracking setup.
• - Develop and optimize automated workflows for email, event follow-up, and lead scoring to improve conversion and pipeline velocity.

Requirements

• - Bachelor’s degree in business, marketing or communications is required.
• - Minimum 5 years’ experience in a B2B demand generation role.
• - Experience managing segmented campaign operations, including list building/hygiene, campaign setup and QA, and performance reporting.
• - Proficiency executing and optimizing B2B demand generation across paid media, web, email, social, and virtual events, with measurable impact on lead and pipeline outcomes.
• - Experience using generative AI to accelerate content development and personalization while maintaining quality, brand consistency, and compliance standards.
• - Experience designing integrated programs and coordinating cross-channel plays with Sales and Inside Sales to improve alignment, handoffs, and pipeline creation.
• - Project management skills, including managing timelines, priorities, and stakeholders across concurrent campaigns; proficiency with tools such as Monday.com, Trello, or Asana preferred.
• - Proven copywriting and editing skills for ads, landing pages, and nurture/email communications.
• - Demonstrated cross-functional communication skills, with the ability to influence decisions and drive follow-through across Sales, Sales Operations, and Product Marketing.
• - Experience managing external agencies, including briefs, SLAs, budgets, deliverables, and performance feedback.

Preferred

• MBA or MA in Integrated Marketing Communications a plus
• Additional 1-3 years’ experience in AI optimization a plus

Benefits

• - 401(k) Retirement Plan with Fidelity – 2.5% Base contribution paid toward your retirement by Glory even if you do not participate. Plus, Glory matches 3% up to 6% of your contribution
• - Health insurance – 3 medical plans to choose from. High, Medium and Low deductible through Blue Cross Blue Shield
• - MDLive – 24/7 Virtual Doctor plus a Nurse Line
• - Dental insurance
• - Vision insurance
• - FSA / Dependent Care
• - Voluntary Life Insurance
• - Basic Life insurance and AD&D – Company paid
• - Short Term Disability / Long Term Disability / Employee Assistance Program – Company paid
• - Paid Vacation – start with a prorated amount of hours your first year depending on start date. 80 vacation hours earning your first full year and vacation hours increase based on years of service