Responsibilities

• Execute integrated demand generation campaigns that drive new logo acquisition, pipeline, and revenue
• Build, launch, and optimize digital campaigns across LinkedIn, Google, Reddit, display/programmatic, paid social, and email
• Partner with Product Marketing to develop messaging, landing pages, creative assets, and campaign content
• Execute Account-Based Marketing (ABM) campaigns using platforms like Demandbase or 6sense
• Build audience segments, create target account lists, and deliver personalized campaign experiences
• Monitor campaign performance and make data-driven optimizations to improve engagement, conversion, and pipeline
• Run A/B tests across messaging, creative, audiences, landing pages, and digital experiences
• Collaborate closely with Sales, Marketing Operations, RevOps, and Analytics to ensure accurate tracking, reporting, and attribution
• Manage agency and vendor relationships to ensure high-quality execution and strong campaign performance
• Explore AI-powered tools and workflows to improve campaign execution, reporting, personalization, and team efficiency

Requirements

• 4-7 years of hands-on B2B SaaS demand generation or digital marketing experience
• Proven experience executing multi-channel demand generation campaigns from planning through optimization
• Strong understanding of the entire demand generation funnel, including lead generation, nurture, ABM, pipeline creation, and revenue impact
• Hands-on experience with:
• LinkedIn Ads
• Google Ads/ SEM
• Paid Social
• Display or programmatic advertising
• Email marketing
• Experience using ABM platforms such as Demandbase or 6sense

Preferred

• Experience using AI tools to improve marketing workflows, campaign execution, reporting, or personalization is a plus

Benefits

• Freshworks offers multiple options for dental, medical, vision, disability, and life insurance.
• Equity + ESPP, flexible PTO, flexible spending, commuter benefits, and wellness benefits are also offered.
• Freshworks also offers adoption and parental leave benefits.