Responsibilities

• Create and execute our digital marketing campaigns, building them from the ground up.
• Manage LinkedIn distribution strategies, monitor the performance of our content, and make adjustments as needed to optimize brand visibility.
• Manage and update company digital media platforms to boost online presence.
• Execute marketing automation strategies for lead generation and brand awareness.
• Help manage and optimize automation for our CRM (Hubspot).
• Set up and execute lead nurturing strategies and lead qualification processes.
• Analyze conversion data to improve effectiveness and efficiency.
• Lead all aspects of our tradeshows, events, webinars, and digital content.
• Coordinate with vendors, customers, partners, exhibitors, videographers, copywriters, influencers, and other stakeholders during events.
• Analyze event performance and prepare detailed reports.

Requirements

• 3-4 years of relevant experience in demand generation and/or digital media marketing with a systems-level approach.
• Strong knowledge and experience with LinkedIn marketing, including distribution strategies.
• Proficiency in managing tradeshows and events.
• Experience with video content creation and direction.
• Familiarity with marketing automation and CRM tools (preference for HubSpot).
• Experience with lead qualification and nurturing.
• Excellent planning and project management skills.
• Ability to execute marketing initiatives effectively.
• Strong written and oral communication skills.
• Self-motivated, creative, and results-driven.

Preferred

• Experience with robotics
• Experience with enterprise software for manufacturing, product, or equivalent.
• Experience with Hubspot
• Experience with Marketing Automation Tools