Demand Generation Manager, Finance Division at Amplēo | Lehi, UT

Amplēo

Demand Generation Manager, Finance Division

Lehi, UT (On-site)

Salary Not AvailableSenior Level5+ years expSalaried Ft

Posted 2 months ago

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Job Summary

Own the division’s demand engine with cross-functional coordination, driving ICP-aligned campaigns into measurable pipeline outcomes and ROI actions.

Own monthly MQL targets and adjust plans with performance data.
Direct end-to-end campaign execution across web, creative, content, and BD.
Monitor core metrics (MQL→SQL, CPL, CAC, channel ROI) and report to leadership.

Job Description

Own the division's demand engine, coordinating cross-functional campaigns from ICP targeting to pipeline outcomes, and translate performance into forecasted MQL and ROI actions.

Own monthly MQL target tied to the division revenue plan, adjust the plan when performance slips, and report results weekly.
Build and manage a 90-day rolling marketing plan covering ICP, positioning, channel mix, campaign calendar, and budget allocation.
Direct campaign execution end-to-end across web, creative, content, demand gen, and business development resources.
Manage marketing and BD spend, defend budget decisions with performance data, and optimize for ROI.
Monitor and present core metrics including MQL volume, MQL to SQL conversion, CPL, CAC, and channel ROI.
Serve as the marketing point of contact for division leadership through weekly syncs and monthly business reviews.

Amplēo

5.0 Glassdoor

Amplēo embeds cross-functional expertise into your business—aligning strategy with execution to accelerate growth at every stage.We’re more than advisors—we’re fully embedded partners who roll up our sleeves and work side by side with your team. From finance and marketing to HR and operations, we integrate seamlessly into your systems and culture to turn insight into outcomes.Our model delivers proven expertise on demand—deployed in days, not months—so you can scale without the cost or delay of full-time hires. Whether you're navigating change, scaling fast, or pursuing bold goals, Ampleo brings unified strategy and hands-on execution to move your business forward.Thousands of companies trust Amplēo to remove barriers, drive results, and unlock their full potential—faster, smarter, and stronger.

Founded in 1996

Lehi, Utah, USA

131 employees (13 in marketing)

ampleo.com

100% recommend to a friend