Responsibilities

• Develop and execute demand generation programs aligned with company growth priorities
• Build and optimize multi-channel campaigns across email, content, paid media, social, webinars, and events
• Partner with sales to improve funnel conversion and pipeline quality
• Translate customer data and insights into compelling content such as case studies, thought leadership, and industry insights
• Manage and optimize HubSpot marketing automation, including workflows, segmentation, and campaign tracking
• Build reporting and dashboards to measure campaign performance and pipeline contribution
• Test, iterate, and scale what works across channels

Requirements

• 3+ years of experience in B2B demand generation or growth marketing
• Experience contributing to or owning pipeline generation
• Strong executor who can build and optimize campaigns across channels
• Comfortable working cross-functionally with sales and product
• Strong communication skills and ability to simplify complex ideas

Preferred

• Experience with HubSpot or similar marketing automation tools preferred

Benefits

• Remote-friendly team (U.S.-based)
• High ownership and direct impact on company growth
• Opportunity to help define a new category in the event industry