Responsibilities

• Drive demand through consultants and consulting houses
• Build and execute a consultant demand strategy and program calendar, aligned with Consultant Relations and segment leadership.
• Design and run consultant-facing campaigns (e.g., briefings, webinars, events, newsletters, toolkits, playbooks) that keep Carrot top‑of‑mind and make it easy for consultants to recommend Carrot to their clients.
• Partner with Consultant Relations to segment and prioritize firms and key influencers, and to ensure outreach and follow-up align with relationship strategies.
• Run integrated campaigns to reach employers
• Create campaigns for employer prospects influenced by consultants and partners, including large enterprise, global and union employers, through webinars, events, email nurtures, and targeted outreach.
• Collaborate with Product Marketing to tailor messaging and content by segment and buyer persona.
• Enable Sales and SDRs with campaign briefs, sequences, and follow-up guidance that connect consultant touchpoints to employer opportunities.
• Execute, measure, and optimize programs
• Partner with Marketing Operations and the Digital team to launch campaigns across email, Outreach, web, and events, ensuring clean targeting and tracking.

Requirements

• A Bachelor’s Degree
• 4–6 years of B2B demand generation, field marketing, or ABM experience targeting large employers and intermediaries, like consultants, brokers, and advisors.
• Background in healthcare, employee benefits, or HR technology marketing.
• Proven success designing and executing multi-touch campaigns that drive meetings and pipeline.
• Experience partnering with Sales and relationship‑owning teams, like Consultant Relations and Partnerships, on shared targets and plans.
• Experience with account-based or segment-based strategies, including working from target account lists and segment plans.
• Comfort working in a fast‑changing environment and helping to build new systems from the ground up.

Preferred

• Experience marketing through or to benefits consultants, brokers, or consulting firms.
• Familiarity with Marketo (or similar MAP), Salesforce, Outreach, and webinar platforms (e.g., Zoom/Wistia).

Benefits

• health and wellness benefits
• retirement savings plans
• short- and long-term incentives
• parental leave
• family-forming assistance
• a competitive compensation package