Demand Generation Manager

USA (On-site)

Salary Not AvailableSenior Level3+ years expFull time

Posted 3 months ago

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Job Summary

Drive B2B demand generation for Anza, coordinating multi-channel programs with Sales and RevOps.

  • Own full-funnel demand programs (webinars, events, ads) and align with sales priorities.
  • Must-have: 3–5 years in B2B demand generation with ABM, HubSpot campaigns, and Salesforce attribution.
  • Standout: Cross-functional collaboration with Product Marketing, RevOps, and Sales to close gaps and improve results.

Job Description

Drive B2B demand generation for Anza, coordinating multi-channel programs with Sales and RevOps.

  • Own full-funnel demand programs (webinars, events, ads) and align with sales priorities.
  • Must-have: 3–5 years in B2B demand generation with ABM, HubSpot campaigns, and Salesforce attribution.
  • Standout: Cross-functional collaboration with Product Marketing, RevOps, and Sales to close gaps and improve results.
Anza Renewables logo

Anza Renewables

Anza is a revolutionary platform that empowers solar and energy storage equipment buyers and developers to use advanced data and technology to see more options, reduce risk, increase project profits, and save massive amounts of time. Anza enables clients to spend more time creating value and less time chasing down data and using manual tools. They can access real-time pricing and extensive technical, trade risk, counterparty, and contract term data from more than 95% of the U.S. module supply. Anza’s Effective $/Watt solar module analytics enable users to move far beyond price comparisons and rapidly evaluate products based on production and installation costs. Its energy storage lifecycle cost and capacity maintenance analytics provide a lifetime view across AC and DC-integrated storage products. With solutions for the utility-scale and distributed generation market, Anza’s vision is to help every buyer and developer make optimal design and procurement decisions. Anza was born from internal tools at Borrego that maximized the financial value of its own projects. In 2021, Anza launched as a standalone application for broader industry use, furthering the company’s mission of accelerating the deployment of renewable energy. For more information, visit anzarenewables.com.

Founded in 2021
Oakland, California, USA
79 employees (5 in marketing)

Traffic Signals

Monthly Visitors
6.2K
Traffic Source Mix
Search
19.1%
Direct
30.4%
Referral
4.2%
Social
9.8%
Paid
0.8%

Headcount Trend

Current headcount: ~79

Marketing Team

Marketing Team Size
5 (6% of company)

Funding

Last Raise
Private Equity, 3 years ago

Funding History

  • May 2023
    Private Equity

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