Own and orchestrate the full demand engine for a developer-focused SaaS, weaponizing end-to-end funnel ownership from PQLs to revenue, with hands-on tooling and cross-functional collaboration.

• Demand Strategy: own pipeline, forecast accuracy, and budget-informed outcomes across PQLs, self-serve revenue, and sales-assisted pipeline.
• Channel and Campaign Execution: lead integrated campaigns across use cases and personas with PMM and Content alignment, and own paid search, paid social, retargeting, SEO, and co-marketing.
• Lifecycle and PLG Motions: define activation events and PQL thresholds with Product/Growth to improve time-to-value, retention, and expansion.