Responsibilities

• Develop and lead the enterprise demand generation strategy aligned with revenue and pipeline growth objectives
• Design and execute multi-channel lead generation campaigns across digital, email, paid media, webinars, events, SEO/SEM, and content marketing
• Drive marketing-qualified lead (MQL), sales-qualified lead (SQL), and pipeline generation performance
• Partner closely with sales, revenue operations, product marketing, and customer success teams to align funnel strategies
• Lead account-based marketing (ABM) initiatives targeting enterprise and strategic accounts
• Oversee marketing automation platforms, lead nurturing workflows, segmentation, and campaign optimization
• Monitor KPIs related to lead conversion, CAC, ROI, pipeline velocity, customer acquisition, and attribution modeling
• Optimize website conversion funnels, landing pages, and digital acquisition strategies
• Analyze campaign performance, customer behavior, and market trends to improve growth efficiency
• Manage budgets, agency relationships, and media investments for demand generation initiatives
• Build and lead high-performing growth marketing and demand generation teams

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or related field (MBA preferred)
• 7+ years of experience in demand generation, growth marketing, performance marketing, or B2B marketing leadership
• Strong expertise in marketing automation, lead generation, ABM, funnel optimization, and digital campaign management
• Experience with platforms such as HubSpot, Marketo, Salesforce, Pardot, Google Ads, LinkedIn Campaign Manager, or similar tools
• Deep understanding of B2B sales cycles, pipeline management, and revenue attribution models
• Strong analytical, communication, leadership, and project management skills

Nice To Have

• MBA preferred